TV Advertisement Assignment
TV Advertisement Group Assignment
Objectives:
Upon completion of this assignment, the learner will:
- Develop a 1-minute video explaining an assigned medication. (CO 1, 5)
- Integrate the use of appropriate graphics, action, and audio. (CO 5)
- Simplify patient teaching information into language appropriate for the non-medical audience. (CO 2, 5)
- Provide accurate, factual information for patient teaching. (CO 1)
Instructions
Create a 1-minute video TV advertising style on your assigned medication. You will be working in your pre-assigned groups. Remember that patient information should be clear and concise, avoid the use of medical terminology, and accurately explain information to an audience.
Suggested format
- Medication name (both Trade and generic) are clearly introduced.
- Purpose of medication described.
- Significant side effects discussed.
- Safety issues with medication explained along with “what to do if…”
- End credits (reference list)
Upload completed video to this assignment dropbox. You should also post your video to next weeks discussion board in preparation for the peer review.
Rubric
Your TV Advertisement will be evaluated using the rubric below.
Rubric
| Criteria | Ratings | Pts | ||||
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Clarity and Conciseness
This criteria focuses on the ability of the student group to clearly articulate the message.
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Graphics
This criteria focuses on the clarity and appropriate use of images in the video.
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Content Accuracy
This criteria focuses on the accuracy of the information provided.
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Attractiveness and Organization
This criteria recognizes the visual appearance and the presentation of the information in an organized manner.
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Participation
Each members demonstrate participation in video and speak clearly.
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Timeliness
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References
3-5 professional references clearly visible at end of video.
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Total Points: 150
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