TV Advertisement Assignment

Rubric

Video Advertisement Rubric UPDATED
Video Advertisement Rubric UPDATED
Criteria Ratings Pts
Clarity and Conciseness

This criteria focuses on the ability of the student group to clearly articulate the message.

22.5 pts

Exemplary
Information is clearly and concisely presented with minimal use of medical terminology.

15 pts

Good
Information is presented clearly, with 3-5 instances of medical terminology.

9 pts

Satisfactory
Information is confusing with 3-5 instances of medical terminology.

0 pts

Poor
Information is confusing and has more than 5 instances of medical terminology.
22.5 pts
Graphics

This criteria focuses on the clarity and appropriate use of images in the video.

15 pts

Exemplary
Includes 2-3 images to convey information accurately and concisely.

10 pts

Good
Includes 1-2 images to convey information accurately and concisely.

5 pts

Satisfactory
1 image provided, but NOT appropriate to convey information to the video or is distracting to the viewer.

0 pts

Poor
There is no use of images in the video.
15 pts
Content Accuracy

This criteria focuses on the accuracy of the information provided.

45 pts

Exemplary
Information provided is accurate, inclusive, and includes important instructions for patients.

32 pts

Good
Information provided is accurate but important information omitted from infographic.

15 pts

Satisfactory
Some information is present, but more is omitted than included.

0 pts

Poor
Information provided is inaccurate or inappropriate for patient teaching.
45 pts
Attractiveness and Organization

This criteria recognizes the visual appearance and the presentation of the information in an organized manner.

15 pts

Exemplary
Exceptional attractive formatting with information well-organized.

10 pts

Good
Attractive formatting and well-organized information.

5 pts

Satisfactory
Limited formatting and poor organization of information.

0 pts

Poor
No formatting and poor organization of material.
15 pts
Participation

Each members demonstrate participation in video and speak clearly.

22.5 pts

Exemplary
The individual member contributed to the assignment and are visibly contributing in the video, as evidenced by work distribution sheet.

15 pts

Good
Individual member present in the video, but not clear or concise. Evidence of participation in preparation of the final product on the work distribution sheet.

9 pts

Satisfactory
Individual member not visible in the video, participated in the audio portion only.

0 pts

Poor
The individual member did not participate in the video.
22.5 pts
Timeliness

15 pts

Exemplary
Video is between 50 and 60 seconds in length.

10 pts

Good
Video is plus or minus 10 seconds of the required time frame.

5 pts

Satisfactory
Video is plus or minus 15 seconds of the required time frame.

0 pts

Poor
Video is plus or minus 20 seconds of the required time frame.
15 pts
References

3-5 professional references clearly visible at end of video.

15 pts

Exemplary
3-5 professional references visible at the end of video.

10 pts

Good
2 professional references clearly visible at end of video.

5 pts

Satisfactory
1 professional reference, or references not clearly visible.

0 pts

Poor
No references provided.
15 pts
Total Points: 150
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *