The Marketing Analytics Report:

This is an INDIVIDUAL Assignment.

1. Create an organisation to be the basis of your assignment. This should be a planned start-up business based on your own idea for a new good or service.
2. Prepare an annual budget to include cash budget, forecast income statement and forecast statement of financial position. This task is worth 30% of the marks for this assignment.
3. Critically evaluate the long-term viability of your business, identifying those business processes that are critical for business success. This task is worth 30% of the marks for this assignment.
4. Design a set of marketing analytics to monitor, control and develop the organisation. This task is worth 30% of the marks for this assignment.
5. Give a critical reflection on your own learning processes during the module. This task is worth 10% of the marks for this assignment. It does not count towards the word count (see Word limit section below) and should be no more than 500 words.

Guidance on assignment contents

Your report should contain the following:

1. Background to the business and assumptions for chosen organisation.
2. Estimated monthly cash inflows and outflows for the year
3. Estimated income statement for the year
4. Forecast statement of financial position one year hence
5. Identification and justification of critical marketing processes
6. Recommended metrics and control mechanisms in respect of critical marketing processes
7. Overall evaluation of the long-term viability of the business
8. A reflection and critique of your learning processes during the module and the assignment

Marking Criteria

The following criteria will be used in evaluating this assessment:

• select an appropriate marketing metrics to monitor, control and develop a particular set of marketing activities
• prepare and present financial information to support a business case
• critically evaluate a business plan
• critically reflect on their own learning