conduct research on an entrepreneur and write a profile of his/her success story

Assignment Overview

This is an opportunity for students to conduct research on an entrepreneur and write a profile of his/her success story. Interview the entrepreneur in person, via Zoom, or by telephone.  Text or e-mail communication is not acceptable.  You must confirm your entrepreneur subject with the professor.

You may also choose to collect additional data on the entrepreneur’s path to success using secondary resources from the library, books, magazines, Internet, television, or a movie.

The written profile of the entrepreneur should be 4 to 5 pages in length.  The format of the document should follow Arial font sized 12, double spaced, and 1inch margin surround rules.

Written Profile Requirements

• Information on the industry, including competitors and key market trends.
• The entrepreneur’s background in the context of his/her business venture.
• Concepts from course classes and textbook that related directly to the entrepreneur and his/her business venture (note: include textbook citations and include a bibliography at the end of your report).
• A summary of your key learnings from the entrepreneur and his/her business venture. Did you think strategies implemented by this entrepreneur were effective or not? State your rationale.  How has success been determined?

Assignment Grading

Students will be graded on the following:

• The quality of the research and communication of the entrepreneur’s path to success.
• How well you integrate course and textbook content into the information collected from the interview.
• Report professionalism, including grammar, formatting, use of citations, etc.