[Assignment 8.1] Market research – Segmentation vs brand equity 1. What? How? When? Why? Which? 2. Definition Market segmentation is the act of dividing a market into well-defined slices for market targeting and positioning. A market segment consists of a

[Assignment 8.1] Market research – Segmentation vs brand equity 1. What? How? When? Why? Which? 2. Definition Market segmentation is the act of dividing a market into well-defined slices for market targeting and positioning. A market segment consists of a