{"id":9142,"date":"2021-10-18T11:02:34","date_gmt":"2021-10-18T11:02:34","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/busi-332-forum-2-discussion\/"},"modified":"2021-10-18T11:02:34","modified_gmt":"2021-10-18T11:02:34","slug":"busi-332-forum-2-discussion","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/busi-332-forum-2-discussion\/","title":{"rendered":"Busi 332 forum 2 discussion"},"content":{"rendered":"<div>\n<p>BUSI 332 FORUM 2 DISCUSSION<\/p>\n<p>Topic: Southwest Airlines and Consumer Attitudes<\/p>\n<p>Southwest is known to consumers and competitors as a low-cost carrier that delivers excellent customer service. The airline\u2019s employees enjoy working for Southwest and make it their mission to help the customer enjoy traveling with them. A large part of Southwest\u2019s ability to deliver a unique flying experience is its research and attention to customer feedback. After reading chapters 5-7 from Babin &amp; Harris, watch the Southwest Airlines video and respond to the following:<\/p>\n<p>\u00a0\u00a0\u00a0 How does Southwest\u2019s marketing message perform each of the 4 functions of consumer attitude (utilitarian, knowledge, value-expressive, ego-defensive)?<br \/>\u00a0\u00a0\u00a0 Explain Southwest\u2019s strategy and positioning in the context of social judgment theory.<br \/>\u00a0\u00a0\u00a0 What message appeal options are available to marketers desiring to impact consumer beliefs or evaluations?<br \/>\u00a0\u00a0\u00a0 While they may be effective, not all of these options honor God. Consider Luke 17:1\u20132 and provide an example of an advertisement you have seen utilizing an appeal that does not appear to honor God. Next, provide an alternative suggestion for how the company could have used a different appeal that aligns with a biblical worldview.<\/p>\n<p>NOTE: FIVE DIFFERENT ANSWER POSTED AS A BONUS CHOOSE ANY<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BUSI 332 FORUM 2 DISCUSSION Topic: Southwest Airlines and Consumer Attitudes Southwest is known to consumers and competitors as a low-cost carrier that delivers excellent customer service. The airline\u2019s employees enjoy working for Southwest and make it their mission to help the customer enjoy traveling with them. A large part of Southwest\u2019s ability to deliver [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-9142","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/9142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=9142"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/9142\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=9142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=9142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=9142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}