{"id":90096,"date":"2022-08-23T09:45:03","date_gmt":"2022-08-23T09:45:03","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/health-care-marketing-business-plan-project\/"},"modified":"2022-08-23T09:45:03","modified_gmt":"2022-08-23T09:45:03","slug":"health-care-marketing-business-plan-project","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/health-care-marketing-business-plan-project\/","title":{"rendered":"Health care marketing business plan project"},"content":{"rendered":"
\n

\u00a0I\u2019m doing a Health Care Marketing Business Plan Project.\u00a0The 1st step to this plan was the\u00a0Health Care Organization Selection which is already completed.\u00a0<\/p>\n

\u00a0I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.\u00a0<\/p>\n

United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I\u2019ve chosen\u00a0to market Dialysis Centers. (I will attach this assignment, so you\u2019ll have the information needed to revise, and finish the 5 phases for this project).\u00a0<\/p>\n

This plan will include 5 phases which will be broken up. The phases are:\u00a0<\/p>\n

Phase 1<\/strong>: Executive Summary\u00a0<\/p>\n

Phase 2<\/strong>: Company Profile & Industry Overview\u00a0<\/p>\n

Phase 3<\/strong>: Service Overview, Competitive Analysis, Marketing Mix\u00a0<\/p>\n

Phase 4<\/strong>: Service Delivery Plan and Human Resources Plan\u00a0<\/p>\n

Phase 5<\/strong>: Financial Statement and Balance Sheets\u00a0<\/p>\n

However, I had a previous tutor working on this project, but wasn\u2019t doing what was expected. I will only need you to revise the first 4 phases, complete phase 5, and the final Health Care\u00a0Marketing Plan.\u00a0\u00a0<\/p>\n

For now, you will only be revising phase 1, which is the Executive Summary. (I’ll also attached this phase that the previous tutor completed that you\u2019ll have to ONLY revise).\u00a0\u00a0<\/p>\n

Phase I: Executive Summary\u00a0<\/strong>\u00a0<\/p>\n

\u00a0\u2022 a summary of the planning issue, which includes a new product, new service opportunity, or process improvement issue.\u00a0\u00a0<\/p>\n

\u2022 A future \u2013oriented, two-page document demonstrating knowledge of the issue and provides the prospective value\u00a0\u00a0<\/p>\n

\u2022 What to include in the Executive Summary:\u00a0\u00a0<\/p>\n

    \n
  1. An introduction to your business plan which involves a discussion of the new service opportunity, cost saving measure, or process improvement.\u00a0\u00a0<\/li>\n<\/ol>\n

    2.Marketing Highlights:\u00a0\u00a0<\/p>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0a. Make a list of the distinctive features by answering these questions:\u00a0\u00a0<\/p>\n

      \n
    • What is the real value regardless of the type of project?\u00a0\u00a0<\/li>\n
    • What will the product\/service save the organization in dollars? (estimated guess, doesn\u2019t have to be accurate)\u00a0\u00a0<\/li>\n<\/ul>\n

      Ex: What savings or profits will it generate by improving efficiency? Or what saving or profits will it generate by developing a new service? Or what will it bring by bringing in paying patients or no-show patients?\u00a0\u00a0<\/p>\n

      3. Targeting Market Summary: Answer the following questions:\u00a0\u00a0<\/p>\n

        \n
      • Who is your target market?\u00a0\u00a0<\/li>\n
      • Who benefits from this plan?\u00a0<\/li>\n
      • \u00a0Is the market internal, external, or both?\u00a0<\/li>\n<\/ul>\n

        4. Competitive Analysis (if a new service opportunity):\u00a0\u00a0<\/p>\n

          \n
        • Who else is doing it?\u00a0\u00a0<\/li>\n
        • Provide a competitive analysis.\u00a0<\/li>\n<\/ul>\n

          5. Key Marketing Strategies – Refer to Chapter 2 \u00a0<\/p>\n

            \n
          • What key marketing strategies will you use?\u00a0<\/li>\n
          • \u00a0How will you get compliance of patients, staff, the board, or referral services? \u00a0<\/li>\n<\/ul>\n

            6. Operational Highlights \u00a0<\/p>\n

              \n
            • Are there any critical legal or regulatory constraints? -Refer to Chapter 3 \u00a0<\/li>\n<\/ul>\n

              7. Intermediary Concerns or Issues \u00a0<\/p>\n

                \n
              • \u00a0Are there any noteworthy issues with referrals or other entities?\u00a0<\/li>\n<\/ul>\n

                Executive Summary (2 pages)\u00a0\u00a0<\/p>\n

                \u00a0\u2022 Marketing Highlights \u00a0<\/p>\n

                \u2022 Targeting Market Summary\u00a0<\/p>\n

                \u00a0\u2022 Competitive Analysis \u00a0<\/p>\n

                \u2022 Key Marketing Strategies \u00a0<\/p>\n

                \u2022 Operational Highlights \u00a0<\/p>\n

                \u2022 Intermediary Concerns \u00a0<\/p>\n

                APA Format\u00a0<\/p>\n

                \u00a0Use of References\u00a0<\/p>\n

                Grammar\u00a0<\/p>\n

                \u00a0Spelling\u00a0<\/p>\n

                \u00a0Punctuation \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                \u00a0I\u2019m doing a Health Care Marketing Business Plan Project.\u00a0The 1st step to this plan was the\u00a0Health Care Organization Selection which is already completed.\u00a0 \u00a0I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-90096","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/90096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=90096"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/90096\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=90096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=90096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=90096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}