{"id":84138,"date":"2022-07-30T20:09:14","date_gmt":"2022-07-30T20:09:14","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/week-1-mkt-mkt544-integrated-marketing-communications-university-of-phoenix\/"},"modified":"2022-07-30T20:09:14","modified_gmt":"2022-07-30T20:09:14","slug":"week-1-mkt-mkt544-integrated-marketing-communications-university-of-phoenix","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/week-1-mkt-mkt544-integrated-marketing-communications-university-of-phoenix\/","title":{"rendered":"Week 1 mkt | MKT544 Integrated Marketing Communications | University of Phoenix"},"content":{"rendered":"
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\u00a0\u00a0<\/p>\n

Wk 1 – Integrated Marketing Concepts Applications Paper\u00a0<\/p>\n

Assignment Content<\/strong><\/h2>\n

1. \u00a0<\/p>\n

Resource: <\/strong>Integrated Marketing Concepts Applications Grading Guide<\/a><\/p>\n

Write<\/strong> a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.<\/p>\n

Select <\/strong>two companies that have successfully integrated some or most of these components into their IMC Plan:<\/p>\n

o Implementation of a digital marketing strategy<\/p>\n

o A successful advertising campaign<\/p>\n

o A viral marketing plan with brand ambassadors<\/p>\n

Answer <\/strong>the following questions:<\/p>\n

o Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?<\/p>\n

o What is the company’s value principle and how does it tie into the branding message?<\/p>\n

Format<\/strong> your paper consistent with APA guidelines, including any citations for materials used from any websites.<\/p>\n

Submit <\/strong>your assignment.<\/p>\n

Resources<\/h6>\n

o Center for Writing Excellence<\/a><\/p>\n

o Reference and Citation Generator<\/a><\/p>\n

o Grammar and Writing Guides<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0 Wk 1 – Integrated Marketing Concepts Applications Paper\u00a0 Assignment Content 1. \u00a0 Resource: Integrated Marketing Concepts Applications Grading Guide Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image. Select two companies that have successfully integrated some or most of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-84138","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/84138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=84138"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/84138\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=84138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=84138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=84138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}