{"id":84051,"date":"2022-07-30T12:58:52","date_gmt":"2022-07-30T12:58:52","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/marketing-discussion-2-marketing-homework-help\/"},"modified":"2022-07-30T12:58:52","modified_gmt":"2022-07-30T12:58:52","slug":"marketing-discussion-2-marketing-homework-help","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/marketing-discussion-2-marketing-homework-help\/","title":{"rendered":"Marketing discussion 2 | Marketing homework help"},"content":{"rendered":"<div>\n<p>Module 2 is all about the <em>Value of Relationships<\/em>. It focuses on how we can actually <strong>measure<\/strong> or <strong>quantify<\/strong> the value that a customer has to a company.\u00a0<\/p>\n<p>Answer the following 4 questions.<\/p>\n<p><strong>Question 1.<\/strong> Go to the American Customer Satisfaction Index website and click on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.theacsi.org\/industries\"><u>ACSI Industries.\u00a0\u00a0(Links to an external site.)<\/u><\/a><u>\u00a0<\/u><\/p>\n<p>Select an industry you are interested in. Within that industry, select a company you consider you are loyal to. You will need to click on &#8216;Benchmarks&#8217; to access the actual company information.<\/p>\n<p><strong>a)<\/strong> Name the industry and company you chose.<\/p>\n<p><strong>b)<\/strong> What are the ACSI scores for the industry and the company?<\/p>\n<p><strong>c)<\/strong> What are the <strong>trends<\/strong> over the years of this company compared to other companies in this industry?<\/p>\n<p><strong>d)<\/strong> Discuss two (2) observations or insights you have, like what did you learn or why do you think the trends are the way they are?<\/p>\n<p><strong>Question 2.<\/strong>. What <em>level of loyalty<\/em> do you have for the company you chose? Explain your answer. You can also refer to slide 3 of Unit 3 to help you develop your response.<\/p>\n<p><strong>Question 3.<\/strong> Discuss how loyalty programs can differ for consumer customers (B2C) vs business customers (B2B). Give us two examples, one of a B2B and one of a B2C company that implements these loyalty strategies.<\/p>\n<p><strong>Question 4:<\/strong> State a thought-provoking question you have about differentiation or CRM in general. Don&#8217;t ask it if the answer can be <strong>easily<\/strong> found in the course material!<\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Module 2 is all about the Value of Relationships. It focuses on how we can actually measure or quantify the value that a customer has to a company.\u00a0 Answer the following 4 questions. Question 1. Go to the American Customer Satisfaction Index website and click on ACSI Industries.\u00a0\u00a0(Links to an external site.)\u00a0 Select an industry [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-84051","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/84051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=84051"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/84051\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=84051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=84051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=84051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}