{"id":69422,"date":"2022-06-07T09:35:15","date_gmt":"2022-06-07T09:35:15","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/format-static-text-financial-markets-homework-help\/"},"modified":"2022-06-07T09:35:15","modified_gmt":"2022-06-07T09:35:15","slug":"format-static-text-financial-markets-homework-help","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/format-static-text-financial-markets-homework-help\/","title":{"rendered":"Format: static text | Financial markets homework help"},"content":{"rendered":"
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DUE WED SEPTEMBER 16,2020<\/p>\n

Please provide an image or URL per the instructions. \u00a0Audience, Marketing Goals, Communication Objectives — \u00a0\u00a0You didn’t provide the proposed audience for the ad. \u00a0\u00a0\u00a0Also, you didn’t identify clearly the proposed marketing and communication goals. \u00a0This is a critical component of the assignment in that without this, you can’t tie in the evaluations and justify the recommendations. \u00a0\u00a0\u00a0Be sure to consider and discuss the marketing goals for the ad. \u00a0Does the brand seem to want higher sales revenue? \u00a0Higher sales volume? \u00a0Are they breaking into a new market? \u00a0Are they trying to solidify their current market? \u00a0When you provide the communication goals of the ad, be specific. \u00a0Is the ad made to inform? \u00a0If so, of what? \u00a0To remind? \u00a0To persuade? \u00a0To connect? \u00a0Be specific. \u00a0For whom is the ad created? \u00a0Is there a different purpose for each audience? \u00a0Even though you may not know for certain, it’s helpful to have this clearly in mind as you evaluate the various design elements and their usage\/portrayal. \u00a0Descriptions \u00a0Your description needs more focus on visual imagery design elements. \u00a0From the readings, you should have been able to identify a number of design elements (color, line, background, texture, framing, visual hierarchy, contrast, hue, saturation, etc.) that would be relevant to this ad. \u00a0Then, spend more time describing the ad in terms of the design elements. \u00a0As noted in the template (in bold and italics near the top), “you should write at least several sentences to a full paragraph for each cell entry.” \u00a0Evaluations \u00a0Provide an evaluation of the design element from your own perspective. \u00a0There will be no need to cite research (particularly academic research that is not focused on design elements) in any of these evaluations. \u00a0This is your thoughts on how the elements, as portrayed, will help or hinder the achievement of the marketing and communication goals. \u00a0Recommendations \u00a0You have some interesting recommendations, but they need to be justified by explaining how changes to some aspect of the elements would result in better communication and a higher likelihood of meeting the marketing and communication goals. <\/p>\n

PLEASE USE THE TEMPLATE ATTACHED\u00a0<\/p>\n

IMAGE TO USE FOR THE ASST IS ATTACHED PLEASE USE THAT ONE\u00a0<\/p>\n

When English author Edward Bulwer-Lytton wrote in 1839 that “the pen is mightier than the sword,” it’s doubtful he knew that keyboards, memes, GIFs, emojis, YouTube comments, tweets, etc. would overtake pens via keyboards, smart phones, thumb-typing, swiping, and voice-to-text.\u00a0 Nevertheless, his point is still valid today (talk about evergreen marketing communication).<\/p>\n

The written word is indeed powerful.\u00a0 And for marketers, it’s a great way to communicate, particularly in a static environment where auditory voice isn’t technologically available.\u00a0 Static written text can be used to present information about a product, brand, organization, and\/person in an effort to achieve the classic marketing communication goals such as informing, reminding, persuading, and connecting.<\/p>\n

Good marketers know, however, that it’s not just the words you use, but how you use them.\u00a0 When we assess static text, we have to assess it from several perspectives:\u00a0 (1) its imagery, (2) its content, and (3) its rhetorical value.\u00a0 We do this always within the context<\/em> of the communication and hopefully with knowledge of the\u00a0intent<\/em> of the communicator and the\u00a0audience<\/em> for which it’s intended.<\/p>\n

Imagery<\/strong> – The imagery of static text refers to how it looks from a visual design perspective.\u00a0 This includes the font type, letter size, spacing (kearning, word spacing, leading\u00a0(Links to an external site.)<\/u><\/a>), color, background, styling, and virtually any other elements of visual design.<\/p>\n

Content<\/strong> – Text content refers to what is said.\u00a0 What are the words being used?\u00a0 How much text is present?\u00a0 What is the information contained within the text?\u00a0 Content can be presented in a variety of writing styles, tones, voices, etc., as well as in a variety of visual imagery representations.\u00a0<\/p>\n

Rhetorical Value<\/strong> – Rhetoric is the study of writing (and speaking) effectively, typically as a means of persuasive communication.\u00a0 Those who examine the rhetorical value of written work often refer to ethos<\/em>, logos<\/em>, and pathos<\/em> (go back and study Aristotle for more on this).\u00a0 Ethos<\/strong> relies on the credibility or authority of the writer.\u00a0 Logos<\/strong> uses facts and figures to appeal to the logic and reasoning of the audience.\u00a0 Pathos<\/strong> uses passion and storytelling to appeal to the emotions of the audience.<\/p>\n

As you work through the element assessment for the static text format, consider at least one element from each of imagery, content, and rhetorical value in order to get a more complete understanding of how your target ad meets its goals of informing, reminding, persuading, and\/or connecting.\u00a0 \u00a0~Miyazaki<\/p>\n

Remember!<\/p>\n