{"id":61439,"date":"2022-05-16T00:23:27","date_gmt":"2022-05-16T00:23:27","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/week-5-analysis-for-bank-on-lemonade-drink-mkt421-marketing-university-of-phoenix\/"},"modified":"2022-05-16T00:23:27","modified_gmt":"2022-05-16T00:23:27","slug":"week-5-analysis-for-bank-on-lemonade-drink-mkt421-marketing-university-of-phoenix","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/week-5-analysis-for-bank-on-lemonade-drink-mkt421-marketing-university-of-phoenix\/","title":{"rendered":"Week 5 analysis for bank on lemonade drink | MKT421 Marketing | University of Phoenix"},"content":{"rendered":"<div>\n<p>\u00a0<\/p>\n<p>Using the same organization and the lemonade drink from the Week 4 Learning \u00a0assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company&#8217;s new and unique lemonade.\u00a0Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.\u00a0\u00a0\u00a0<\/p>\n<p><strong>Develop<\/strong>\u00a0a minimum 350- to 525-word analysis that include the following:<\/p>\n<ul>\n<li>Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:\n<ul>\n<li>Advertising<\/li>\n<li>Public relations<\/li>\n<li>Traditional Digital marketing<\/li>\n<li>New Digital marketing techniques (describe)<\/li>\n<li>Direct marketing<\/li>\n<li>Event marketing<\/li>\n<li>Outdoor Advertising<\/li>\n<\/ul>\n<\/li>\n<li>Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:\n<ul>\n<li>Coupons<\/li>\n<li>Deals<\/li>\n<li>Premiums<\/li>\n<li>Contests<\/li>\n<li>Sweepstakes<\/li>\n<li>Contests<\/li>\n<li>Samples<\/li>\n<li>Loyalty Programs<\/li>\n<li>Point-of-purchase displays<\/li>\n<li>Rebates<\/li>\n<\/ul>\n<\/li>\n<li>Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.<\/li>\n<li>Discuss how your company could expand into the global market.<\/li>\n<li>Examine promotional methods that could be used to market your lemonade globally.<\/li>\n<li>Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.<\/li>\n<\/ul>\n<p><strong>Week 4 below to show assignment and grading from professor.<\/strong><\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Simply Lemonade- A Lemonade that has been reported to taste \u00a0\u00a0more like lime and have a tartier taste. \u00a0(&#8220;Taste \u00a0\u00a0Test: Ready-To-Drink Lemonade&#8221;, 2011).<\/p>\n<p>Our company\u2019s lemonade is \u00a0\u00a0made with fresh lemons and other fruity flavors for a fresh healthy lemonade.<\/p>\n<p>\u00a0<\/p>\n<p>Minute Maid- This lemonade \u00a0\u00a0was reported to be perfectly blended but were still reported as bland.<\/p>\n<p>(&#8220;Taste \u00a0\u00a0Test: Ready-To-Drink Lemonade&#8221;, 2011).<\/p>\n<p>Our company blends our \u00a0\u00a0fresh lemonade with other fruity flavors for a nice sour taste added with vitamins \u00a0\u00a0for an added health boost.<\/p>\n<p>\u00a0<\/p>\n<p>Natalie\u2019s Hand-Crafted- \u00a0\u00a0Reported as sweet but doesn\u2019t seem fresh.<\/p>\n<p>(&#8220;Taste \u00a0\u00a0Test: Ready-To-Drink Lemonade&#8221;, 2011).<\/p>\n<p><strong>The above designates \u00a0\u00a0the above brands\u2019 taste weaknesses and can be significant.<\/strong> <strong>But, the Team must also report its \u00a0\u00a0nutritional and ingredient strengths and weaknesses as compared to Super \u00a0\u00a0Flight.<\/strong><\/p>\n<p><strong>0.800<\/strong><\/p>\n<p>Our company prides itself \u00a0\u00a0with its fresh lemonade and fruit juice blend that is carbonated giving it \u00a0\u00a0that little extra fresh crispy taste.\u00a0<\/p>\n<p><strong>This hints at Super Flight\u2019s \u00a0\u00a0positioning in terms feature and benefits, value added and competitive \u00a0\u00a0edge.<\/strong> <strong>However once again, I refer the \u00a0\u00a0Team back to Part 2 to understand how this positioning can be strengthened to \u00a0\u00a0more clearly differentiate the brand from the competition.\u00a0<\/strong><\/p>\n<ol>\n<li><strong>Define<\/strong> the pricing strategy in no more than 90 words \u00a0\u00a0\u00a0\u00a0\u00a0that you will use for the introduction of the product.<\/li>\n<\/ol>\n<p>\u00a0\u00a0<\/p>\n<p>We believe that the best \u00a0\u00a0pricing strategy for our lemonade at launch to be penetration pricing. With \u00a0\u00a0penetration pricing, prices will start low with little profit margins to \u00a0\u00a0attract new customers and gain market share value. This should in turn raise \u00a0\u00a0awareness of our new lemonade and raise sales volume, while also creating \u00a0\u00a0lower production costs and higher inventory turnover due to the increase of \u00a0\u00a0sale and production.<\/p>\n<p><strong>This makes good sense.<\/strong>\u00a0<\/p>\n<p><strong>The considerations can be this:<\/strong>\u00a0<\/p>\n<p><strong>If the Team is convinced the product \u00a0\u00a0is addressing an unmet need for which there is no direct competition and for \u00a0\u00a0which robust demand is anticipated, then a skimming pricing strategy is \u00a0\u00a0advisable.<\/strong>\u00a0<\/p>\n<p><strong>However, the Team has determined the \u00a0\u00a0product will be introduced into a competitive marketplace wherein a \u00a0\u00a0penetration pricing strategy that aims price at the middle of the market can \u00a0\u00a0be implemented to encourage trial and brand-switching.<\/strong><\/p>\n<p><strong>1.000<\/strong><\/p>\n<ol>\n<li><strong>Discuss<\/strong> in no more than 90 words the maturity life cycle \u00a0\u00a0\u00a0\u00a0\u00a0stages of your product.<\/li>\n<\/ol>\n<p>\u00a0\u00a0<\/p>\n<p><strong>Stage of \u00a0\u00a0Maturity Life Cycle<\/strong><\/p>\n<p><strong>Discussion<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Sales volume peak<\/p>\n<p>During the maturity phase \u00a0\u00a0of the Product Life Cycle sales volumes tend to peak because of product \u00a0\u00a0saturation in the market.<\/p>\n<p>\u00a0<\/p>\n<p>Maintaining market share<\/p>\n<p>During the maturity phase \u00a0\u00a0competition is at its highest level in the cycle, which makes it increasingly \u00a0\u00a0challenging for a company to maintain their market share.<\/p>\n<p>\u00a0<\/p>\n<p>Stronger product \u00a0\u00a0differentiation\/Improvements<\/p>\n<p>Through product \u00a0\u00a0differentiation, improvement or changes to the product (new mixes, flavors, \u00a0\u00a0or ingredient improvements) the company can keep maintaining or slow the \u00a0\u00a0decrease of their market share.<\/p>\n<p>\u00a0<\/p>\n<p>Decreasing \u00a0\u00a0in market share<\/p>\n<p><strong>0.300<\/strong><\/p>\n<p>Because of the high \u00a0\u00a0competition at this stage companies will start to experience a decrease in \u00a0\u00a0market share. This will be followed by lower profits because of price \u00a0\u00a0reduction of products to maintain competitiveness, which will also bring down \u00a0\u00a0price levels.<\/p>\n<p><strong>The Team has examined the maturity PLC \u00a0\u00a0stage only. Note that the maturity life cycle <\/strong><em><strong>stages<\/strong><\/em><strong> are to be discussed.\u00a0<\/strong><\/p>\n<p><strong>This means the Team must examine the \u00a0\u00a0introduction, growth, maturity and decline stages.<\/strong>\u00a0<\/p>\n<p><strong>Briefly, the discussion would look \u00a0\u00a0like this:<\/strong><\/p>\n<p>\u00b7 <strong>At introduction a product must establish brand \u00a0\u00a0awareness, perhaps trial the product with key target markets and price the \u00a0\u00a0product \u2013 the Super Flight Team implementing penetration pricing strategy to \u00a0\u00a0encourage trial and brand switching.<\/strong><\/p>\n<p>\u00b7 <strong>During the growth stage, the Team improves quality and \u00a0\u00a0adds new flavors to enhance differentiation and maintains the price due to \u00a0\u00a0healthy demand. The Team seeks increased distribution coverage and modifies \u00a0\u00a0promotion to shift the promotional message from brand awareness to preference.<\/strong><\/p>\n<p>\u00b7 <strong>At maturity, the Team may enter new geographical markets \u00a0\u00a0and engage in additional product modification to further differentiate the \u00a0\u00a0product line from the any emerging competition rather than compete on price.\u00a0<\/strong><\/p>\n<p>\u00b7 <strong>In the eventuality of product decline, which can be \u00a0\u00a0possible with the emergence new health and taste trends, the Team will reduce \u00a0\u00a0promotional expenditures, cut back distribution and possibly reduce the \u00a0\u00a0price.<\/strong> <strong>The product, if endangered, will \u00a0\u00a0then be harvested from the product line if sales no longer justify a \u00a0\u00a0marketing investment.\u00a0<\/strong><\/p>\n<p><strong>The Team does discuss the maturity \u00a0\u00a0stage correctly.<\/strong><\/p>\n<ol>\n<li><strong>Describe<\/strong> in 90 words how you will use suppliers, agents, \u00a0\u00a0\u00a0\u00a0\u00a0or distributors to create your distribution channel.<\/li>\n<\/ol>\n<p>\u00a0\u00a0<\/p>\n<p>We \u00a0\u00a0can use wholesalers, resellers, retailers, and consultants since they already \u00a0\u00a0have resources and relationships with customers and vendors to quickly bring \u00a0\u00a0our product to the market. We will \u00a0\u00a0even set up our own personal sales team to bring in new customers as well to \u00a0\u00a0sell directly to these customers. We \u00a0\u00a0can also set up an online web-store so that customers can order directly from \u00a0\u00a0us online and get their orders shipped directly to them possibly by UPS since \u00a0\u00a0they can deliver even to smaller locations. Another thing we can do is to advertise our lemonade with specific \u00a0\u00a0sales for brand new customers -since this seems to help catch interest.<\/p>\n<p><strong>Good. The Team is planning to \u00a0\u00a0implement a multi-channel distribution design; first indirect through wholesalers \u00a0\u00a0and retailers.<\/strong> <strong>I don\u2019t know what \u00a0\u00a0\u201cconsultants\u201d means.<\/strong> <strong>Super \u00a0\u00a0Flight&gt;Wholesales&gt;Restaurants, Supermarkets, Convenience Stores&gt;End-User. \u00a0\u00a0<\/strong><\/p>\n<p><strong>The Team is also establishing \u00a0\u00a0customer-direct distribution channel through its website.<\/strong><\/p>\n<p><strong>1.000<\/strong>\u00a0<\/p>\n<p>4. Mechanics<\/p>\n<p><strong>1.000<\/strong><\/p>\n<p><strong>Total Score:<\/strong> <strong>7<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Using the same organization and the lemonade drink from the Week 4 Learning \u00a0assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company&#8217;s new and unique lemonade.\u00a0Through your research, you have found that the bank you will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-61439","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/61439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=61439"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/61439\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=61439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=61439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=61439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}