{"id":52981,"date":"2022-04-16T08:06:45","date_gmt":"2022-04-16T08:06:45","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/how-didi-fought-uber-in-china-and-won-next-taking-on-the-world\/"},"modified":"2022-04-16T08:06:45","modified_gmt":"2022-04-16T08:06:45","slug":"how-didi-fought-uber-in-china-and-won-next-taking-on-the-world","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/how-didi-fought-uber-in-china-and-won-next-taking-on-the-world\/","title":{"rendered":"How didi fought uber in china and won: next, taking on the world"},"content":{"rendered":"
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\u00a0\u00a0<\/p>\n

Your assignment this week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook).<\/p>\n

We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market.\u00a0<\/p>\n

Reflecting on this week\u2019s content focusing on ethical leadership, strategy, and alliances, develop an responding to the following questions.<\/p>\n

1. Introduction\u00a0<\/p>\n

    \n
  1. Why did Uber want to expand into China?<\/li>\n
  2. what was so appealing about the Chinese \u00a0\u00a0\u00a0\u00a0\u00a0market?<\/li>\n
  3. What advantages did Didi have to help it \u00a0\u00a0\u00a0\u00a0\u00a0win its competitive battle with Uber?<\/li>\n
  4. What are the pros and cons of the merger \u00a0\u00a0\u00a0\u00a0\u00a0between Didi and Uber China?<\/li>\n
  5. comparing and contrasting their different \u00a0\u00a0\u00a0\u00a0\u00a0expansion strategies and tactics while taking into consideration ethical \u00a0\u00a0\u00a0\u00a0\u00a0leadership and alliances?<\/li>\n
  6. Assume you have been hired by Didi to \u00a0\u00a0\u00a0\u00a0\u00a0evaluate Uber\u2019s leadership team and the company culture they foster.<\/li>\n
  7. Include in your evaluation the strengths \u00a0\u00a0\u00a0\u00a0\u00a0of the Uber management team as well as the weaknesses that Didi could \u00a0\u00a0\u00a0\u00a0\u00a0capitalize on in order to make Didi\u2019s company more appealing to \u00a0\u00a0\u00a0\u00a0\u00a0customers.\u00a0<\/li>\n
  8. Conclusion<\/li>\n<\/ol>\n

    Required:<\/strong><\/p>\n

    Chapters 10 & 11 in International Management: Culture, Strategy, and Behavior<\/em><\/p>\n

    Chapter 10 PowerPoint slides<\/a> Module 10 PowerPoint slides – Alternative Formats<\/a> \u00a0in International Management: Culture, Strategy, and Behavior<\/em><\/p>\n

    In-Depth Integrative Case Study 4.1: How Didi Fought Uber in China and Won: Next, Taking on the World (p. 560) <\/em>in International Management: Culture, Strategy, and Behavior<\/em><\/p>\n

    Adams, D., Adams, K, Ullah, S., & Ullah, F. (2019). Globalisation, governance, accountability and the natural resource \u2018curse\u2019: Implications for socio-economic growth of oil-rich developing countries<\/a>. Resources Policy<\/em>, 61, 128-140.<\/p>\n

    Vendrell-Herrero, F., Gomes, E., Bustinza, O., & Mellahi, K. (2018). Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs<\/a>. International Business Review,<\/em> August 2018, 27(4), 814-825.<\/p>\n

    Recommended:<\/strong><\/p>\n

    B\u0103tae, O. M. (2018). Ethics and the impact on corporate governance<\/a>. Cross-Cultural Management Journal<\/em>, XX(1), 59-64.<\/p>\n

    \u00a0\u00a0<\/p>\n

    should meet the following requirements:<\/p>\n