Devise a digital marketing strategy for your campaign. (Refer to figure 4.5, page 147
\nor ch4, slide 9)
\na. Where are you now? (Situation analysis)
\ni. Customer Insight
\n\u25aa Who are your followers?
\n\u25aa What marketing content do your visitors specifically like?
\n\u25aa What part of your content does your audience like?
\nii. Competitor Analysis
\n1. How good are your competitors\u2019 websites?
\n2. How good are your competitor\u2019s social media platforms?
\n3. What social content works for your competitors?
\n4. What are people saying about your competitors?
\niii. Conduct a e-Marketing SWOT analysis for your business (At least 3 points for each
\nelement\/factor). After completing SWOT analysis, think about the results and act
\naccordingly, how can a SWOT analysis help your business?
\nNote: you can use any free online Sentiment Analysis tools to evaluate your e-Marketing
\npresence (ex: https:\/\/www.similarweb.com).
\n2
\nb. Where do you want to be? (Business objectives)
\nc. How are you going to get there? (strategy)
\ni. Strategies to achieve each objective
\nd. How exactly do you get there? (tactics)
\ne. Who does what and when? (actions)
\nf. How do you monitor performance? (control)
\n2. Summaries the marketing mix best suitable for your campaign. (Refer to ch5)
\na. Product variables
\n\u25aa Is our product online-only or a physical product?
\n\u25aa What are the extra services around the product?
\n\u25aa How to design your online delivery?
\n\u25aa What features to include?
\n\u25aa The quality of the online product?
\n\u25aa Customer reviews
\n\u25aa Branding
\nb. Price variables
\n1. Use low prices to gain a customer base.
\n2. Do we offer different pricing for different audiences? Ex: new customers could
\nautomatically be given discounted purchases for the first purchase.
\n3. Pricing options that could be varied online: discounts, basic price, refund policies
\nand order cancellation terms.
\nc. Place variables
\n1. What are the marketing channels used?
\n2. Are you using the right marketing channels?
\n3. Am I using all the channels my target audience wants to use?
\n3
\nd. Promotion variables
\n1. What are the Promotion elements\/communications Tools work for our sales?
\n2. What is our approach to content distribution?
\n3. What are our promotional goals?
\ne. Process variables
\n1. Tracking processes and the performance of the overall system
\n2. Delivering customer services
\n3. How can you implement relationship marketing for your campaign? (Refer to ch6)
\na. Could you create a virtual community? And how does it help the relationship marketing.
\nb. Could you use digital media to support customers\u2019 advocacy? And how?
\n1. Permission marketing
\n2. Personalization
\n3. Using digital media to increase customer loyalty<\/p>\n","protected":false},"excerpt":{"rendered":"
Devise a digital marketing strategy for your campaign. (Refer to figure 4.5, page 147 or ch4, slide 9) a. Where are you now? (Situation analysis) i. Customer Insight \u25aa Who are your followers? \u25aa What marketing content do your visitors specifically like? \u25aa What part of your content does your audience like? ii. Competitor Analysis […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-48178","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/48178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=48178"}],"version-history":[{"count":3,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/48178\/revisions"}],"predecessor-version":[{"id":48182,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/48178\/revisions\/48182"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=48178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=48178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=48178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}