{"id":47499,"date":"2022-04-01T02:22:11","date_gmt":"2022-04-01T02:22:11","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/mkt-100-week-4-assignment-1-positioning-statement-and-motto\/"},"modified":"2022-04-01T02:22:11","modified_gmt":"2022-04-01T02:22:11","slug":"mkt-100-week-4-assignment-1-positioning-statement-and-motto","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/mkt-100-week-4-assignment-1-positioning-statement-and-motto\/","title":{"rendered":"Mkt 100 week 4 assignment 1 positioning statement and motto"},"content":{"rendered":"<div>\n<p>\u00a0\u00a0<\/p>\n<p><strong>MKT 100 Week 4 Assignment 1 Positioning Statement and Motto<\/strong><\/p>\n<p>Name: Professor\u2019s Name: Course Title: Date: Company\/Brand Selected (Jeep Cherokee, Amazon, or Google):<\/p>\n<p><strong>1. Target Customers\/Users\u00a0<\/strong><\/p>\n<p>Who are the target customers for the company\/brand?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p>How could\/does the company reach its customers\/users? What methods and media might and\/or does the company use to reach the customers\/users?<\/p>\n<p>[Insert response]<\/p>\n<p>What would grab the customers\/users\u2019 attention? Define the customers\/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p>What do these target customers\u2019 value?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p><strong>2. Competitors\u00a0<\/strong><\/p>\n<p>Who are the brand\u2019s competitors?<\/p>\n<p>[Insert response]<\/p>\n<p>What product category does the brand fit into?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p>What frame of reference will customers use in making a choice to use\/purchase this brand\/service? What other brands\/companies might customers compare this brand to?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p><strong>3. USP (Unique Selling Proposition)\u00a0<\/strong><\/p>\n<p>How is this brand\/company better than its competitors? What is the brand\u2019s USP (Unique Selling Proposition?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p>What is the brand\u2019s uniqueness?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p>What is the competitive advantage of the brand? How is it different from other competing brands?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p>Does the brand have any attributes or benefits that dominate competitors?\u00a0<\/p>\n<p>[Insert response]<\/p>\n<p><strong>4. Positioning Statement &amp; Motto\u00a0<\/strong><\/p>\n<p>Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW\u2019s positioning statement and motto.\u00a0<\/p>\n<p>\u2022 BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).\u00a0<\/p>\n<p>\u2022 BMW Motto: BMW is the ultimate driving machine.\u00a0<\/p>\n<p>[Insert response]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 MKT 100 Week 4 Assignment 1 Positioning Statement and Motto Name: Professor\u2019s Name: Course Title: Date: Company\/Brand Selected (Jeep Cherokee, Amazon, or Google): 1. Target Customers\/Users\u00a0 Who are the target customers for the company\/brand?\u00a0 [Insert response] How could\/does the company reach its customers\/users? What methods and media might and\/or does the company use to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-47499","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/47499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=47499"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/47499\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=47499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=47499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=47499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}