{"id":40057,"date":"2022-03-10T02:36:21","date_gmt":"2022-03-10T02:36:21","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/engl510-foundations-of-professional-communication-assignment-2\/"},"modified":"2022-03-10T02:36:21","modified_gmt":"2022-03-10T02:36:21","slug":"engl510-foundations-of-professional-communication-assignment-2","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/engl510-foundations-of-professional-communication-assignment-2\/","title":{"rendered":"Engl510: foundations of professional communication assignment 2"},"content":{"rendered":"
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ENGL510: \u00a0Foundations of Professional Communication<\/span><\/strong><\/p>\n

Writing Assignment 2 Persuasive Message<\/span><\/strong><\/p>\n

Instructions<\/span><\/strong><\/p>\n

For this week\u2019s assignment, you will synthesize the most relevant information in the situation below, and present a solution in your own words, using your own analysis.You will not useall of the information included in the scenario.\u00a0 <\/span>Remember it is not appropriate to cut and paste entire sections from the situation to substitute for your own analysis.\u00a0 <\/strong><\/span><\/p>\n

The objective of the assignment is to organize your message in a way that will be most effective in persuading the Chief Executive Officer (CEO) to take action. <\/span><\/p>\n

\u00a0<\/span><\/p>\n

Situation: Convincing the CEO to Approve a Public Relations Plan<\/span><\/strong><\/p>\n

\u00a0<\/p>\n

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You are the director of public relations for Easy to Be Green, the innovative new company that helps homeowners, businesses, and municipalities become more environmentally friendly.\u00a0 <\/span><\/p>\n

\u00a0<\/span><\/p>\n

The company has been active in environmental issues in the community since its founding a few years ago and generally has good community relations.\u00a0 Recently EBG\u2019s director of research, who is strongly opinionated about environmental issues, spoke in public about the environmental practices of some local companies who employ many people in the community.\u00a0 Lately, you\u2019ve found that some of your local contacts seem a little less interested in EBG\u2019s public relations initiatives, and there has even been a small drop in sales.\u00a0 There may be no connections between these events, but you want to be proactive about the company\u2019s community relations.\u00a0 <\/span><\/p>\n

\u00a0<\/span><\/p>\n

You also want to protect the company against charges of hypocrisy.\u00a0 The other day you as walked through the parking lot, it occurred to you that the majority of the employees drive SUVs, pick-ups, and other kinds of gas guzzlers. This includes the CEO, whose family car is a luxury sedan.\u00a0 The company\u2019s delivery and service vans are also not the most environmentally-friendly vehicles.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

After a little research, you come up with a tentative plan.\u00a0 You have learned that a local hybrid car dealership has been offering an interesting deal.\u00a0 Employees of companies that buy hybrids as company vehicles can get discounts when they buy hybrids for themselves.\u00a0 You think that the company should consider purchasing a couple of hybrid vans and encourage employees to buy hybrids for themselves by offering substantial rebates for these purchases.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

You want to get the CEO\u2019s approval before you pursue this idea any further.\u00a0 You anticipate that he will have significant resistance.\u00a0 The company vehicles are not due for replacement, and the rebates to employees could add up to quite a lot if many employees take up the offer.\u00a0 On the other hand, if only a few employees take up the offer, a significant environmental initiative will seem like a failure.\u00a0 The CEO is a risk-taker in terms of business initiatives but tends to be conservative in management practices.\u00a0 He might also be a little defensive about the hybrid promotion plan because of his own vehicle choices.<\/span><\/p>\n<\/div>\n

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\u00a0<\/span><\/p>\n

You feel strongly that the potential benefits of this plan\u2014in long-term savings on gas, in good public relations, in helping the environment, and in increased company esprit de corps<\/em> as employees get involved in an activity related to the company mission\u2014outweigh the risks and costs.\u00a0 It may be expensive and a little gimmicky, but it is unusual enough to get great publicity even if it is not a huge success.\u00a0 You feel that if the CEO gets behind this plan, you can succeed in getting employees to sign on.<\/span><\/p>\n<\/div>\n

\u00a0<\/strong><\/p>\n

Assignment<\/span><\/strong><\/p>\n

\u00a0<\/span><\/p>\n

Drawing on the principles discussed in Chapter 8 of the textbook (in particular the AIDA approach), the Week 2 lecture, and ideas shared discussions, use the template provided in Doc Sharing towrite a one-page memo to CEO Bertrand Green in which you convince him to give you the go-ahead to pursue your plan. You are not asking for final approval at this point.\u00a0 You just want to get his tentative approval before you continue working on the plan. However, you can tell him that when you have all the details in place, you will provide a progress report that includes a complete budget.\u00a0 <\/span><\/p>\n

\u00a0<\/span><\/p>\n

As you think about how you will write the memo, ask yourself what kinds of objections or questions the CEO might have and how you can address these within the memo.\u00a0 Also, how can you most effectively emphasize the potential benefits of the plan?\u00a0 Use your imagination to describe how the plan might be implemented and promoted.<\/span><\/p>\n

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Assignment guidelines<\/span> and a sample message are provided in Doc Sharing. You <\/span>will need to adapt the persuasive strategies\u2014the attention-getter, the identification of and response to potential objections, the emphasis on benefits, the proactive closing\u2014to suit the particular needs of this message.\u00a0<\/p>\n

\u00a0<\/span><\/p>\n

Please save your assignment draft as a Word document, using the file name \u201cENGL510 yourlastname\u00a0 Wk3,\u201d and post it in the Week 3 Persuasive Message Draft Dropbox . In Week 4, after you receive feedback on the draft, make any changes before submitting the final version to the Week 4 Persuasive Message Revision Dropbox.<\/span><\/p>\n

\u00a0<\/strong><\/p>\n

Use the following basic formatting<\/span><\/strong><\/p>\n

\u00a0<\/p>\n

    \n
  • Memo heading<\/li>\n
  • One-inch margins all around<\/li>\n
  • Left-only justification<\/li>\n
  • 12-point regular Times New Roman font.\u00a0\u00a0<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    ENGL510: \u00a0Foundations of Professional Communication Writing Assignment 2 Persuasive Message Instructions For this week\u2019s assignment, you will synthesize the most relevant information in the situation below, and present a solution in your own words, using your own analysis.You will not useall of the information included in the scenario.\u00a0 Remember it is not appropriate to cut […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-40057","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/40057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=40057"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/40057\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=40057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=40057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=40057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}