{"id":32706,"date":"2022-02-14T03:50:52","date_gmt":"2022-02-14T03:50:52","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/4-ps-of-marketing-management-homework-help\/"},"modified":"2022-02-14T03:50:52","modified_gmt":"2022-02-14T03:50:52","slug":"4-ps-of-marketing-management-homework-help","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/4-ps-of-marketing-management-homework-help\/","title":{"rendered":"4 ps of marketing | Management homework help"},"content":{"rendered":"<div>\n<p>\u00a0\u00a0<\/p>\n<p>In this paper, you will be required to identify a television commercial for a consumer product which you believe is effective and then, using the four Ps of marketing, analyze the product advertised in this commercial. (<strong>I attached the information about the 4 Ps of marketing from my textbook<\/strong>) <strong>I thought in Proactive, but if you think other commercial is better than Proactive, go ahead.<\/strong><\/p>\n<p><u>Product<\/u><\/p>\n<ul>\n<li>Identify \u00a0\u00a0\u00a0\u00a0\u00a0the product advertised in the commercial, including the nature of the \u00a0\u00a0\u00a0\u00a0\u00a0product and the brand name.<\/li>\n<li>What \u00a0\u00a0\u00a0\u00a0\u00a0consumer wants or needs are satisfied through the purchase of this \u00a0\u00a0\u00a0\u00a0\u00a0product? \u00a0Explain.<\/li>\n<li>How \u00a0\u00a0\u00a0\u00a0\u00a0would you classify the product &#8212; a convenience good, a shopping good, a \u00a0\u00a0\u00a0\u00a0\u00a0specialty good, or an unsought good? \u00a0What features of the product \u00a0\u00a0\u00a0\u00a0\u00a0cause you to categorize it in this way?<\/li>\n<li>What \u00a0\u00a0\u00a0\u00a0\u00a0is the target market for this product. \u00a0Explain.<\/li>\n<li>Consider \u00a0\u00a0\u00a0\u00a0\u00a0the packaging for this product. \u00a0What functions does the packaging \u00a0\u00a0\u00a0\u00a0\u00a0perform? \u00a0(See p. 386 of the textbook. \u2013 <strong>I attached the page<\/strong>)<\/li>\n<\/ul>\n<p><u>Promotion<\/u><\/p>\n<ul>\n<li>In \u00a0\u00a0\u00a0\u00a0\u00a0what ways do you believe the commercial was directed to the target market \u00a0\u00a0\u00a0\u00a0\u00a0for the product? \u00a0Provide specific examples.<\/li>\n<li>In \u00a0\u00a0\u00a0\u00a0\u00a0what specific ways do you feel the commercial was effective in describing \u00a0\u00a0\u00a0\u00a0\u00a0the attributes of the product?<\/li>\n<li>What \u00a0\u00a0\u00a0\u00a0\u00a0was the purpose of the commercial &#8212; informing, persuading, or reminding, \u00a0\u00a0\u00a0\u00a0\u00a0or a combination of these? \u00a0Support your answer with examples from \u00a0\u00a0\u00a0\u00a0\u00a0the commercial. \u00a0<\/li>\n<li>Is \u00a0\u00a0\u00a0\u00a0\u00a0this product promoted in other mediums (i.e., direct mail, newspapers, \u00a0\u00a0\u00a0\u00a0\u00a0magazines, mobile advertising, online advertising, etc.)? \u00a0If not, \u00a0\u00a0\u00a0\u00a0\u00a0what other types of promotion do you believe could be used to effectively \u00a0\u00a0\u00a0\u00a0\u00a0market this product to the target market?<\/li>\n<\/ul>\n<p><u>Place<\/u><\/p>\n<ul>\n<li>Where \u00a0\u00a0\u00a0\u00a0\u00a0is this product available for purchase by consumers? \u00a0If it is \u00a0\u00a0\u00a0\u00a0\u00a0available in retail outlets, what type of retailers carry the \u00a0\u00a0\u00a0\u00a0\u00a0product? \u00a0See Figure 15.5 in your textbook. <strong>I attached the figure<\/strong>)<\/li>\n<li>What \u00a0\u00a0\u00a0\u00a0\u00a0is the retail distribution strategy for this product &#8212; intensive, \u00a0\u00a0\u00a0\u00a0\u00a0selective, or exclusive? \u00a0Explain.<\/li>\n<li>Which \u00a0\u00a0\u00a0\u00a0\u00a0level of distribution do you believe is\/would be most effective for this product? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Explain.<\/li>\n<li>Is \u00a0\u00a0\u00a0\u00a0\u00a0the product available for purchase by consumers through any form of \u00a0\u00a0\u00a0\u00a0\u00a0nonstore retailing &#8212; i.e., vending machines, electronic retailing, direct \u00a0\u00a0\u00a0\u00a0\u00a0marketing, multilevel marketing, etc.?<\/li>\n<\/ul>\n<p><u>Price<\/u><\/p>\n<ul>\n<li>Compare \u00a0\u00a0\u00a0\u00a0\u00a0the price of the product you have chosen to that of its competition. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0(You can either visit the local store where the product is sold or check \u00a0\u00a0\u00a0\u00a0\u00a0online prices.)<\/li>\n<li>What \u00a0\u00a0\u00a0\u00a0\u00a0would you advise the producer in terms of the pricing of the \u00a0\u00a0\u00a0\u00a0\u00a0product? \u00a0Could they raise the price of the product without affecting \u00a0\u00a0\u00a0\u00a0\u00a0market share (i.e., would consumers be willing to pay more for the \u00a0\u00a0\u00a0\u00a0\u00a0product)? \u00a0Should they reduce the price of the product to make it \u00a0\u00a0\u00a0\u00a0\u00a0more attractive to the target market (i.e., would they gain market share \u00a0\u00a0\u00a0\u00a0\u00a0if the price were less)? \u00a0Should the pricing be left as it is? \u00a0<\/li>\n<\/ul>\n<p>Your article review should be double-spaced, using a 12-point Times New Roman or similar font, with 1\u201d margins on all sides. Your paper should be a minimum of 2 full pages (not less than 500 words), not including title page and references. \u00a0Your assignment must conform to APA style<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 In this paper, you will be required to identify a television commercial for a consumer product which you believe is effective and then, using the four Ps of marketing, analyze the product advertised in this commercial. (I attached the information about the 4 Ps of marketing from my textbook) I thought in Proactive, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-32706","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/32706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=32706"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/32706\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=32706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=32706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=32706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}