{"id":24828,"date":"2022-01-14T15:38:01","date_gmt":"2022-01-14T15:38:01","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/ass3sm-marketing-homework-help\/"},"modified":"2022-01-14T15:38:01","modified_gmt":"2022-01-14T15:38:01","slug":"ass3sm-marketing-homework-help","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/ass3sm-marketing-homework-help\/","title":{"rendered":"Ass3sm | Marketing homework help"},"content":{"rendered":"<div>\n<p>\u00a0<\/p>\n<p>Knowledge and skills leading to mastery of this competency:<br \/>a. Distinguish among the various product classifications and how marketers plan product introduction and maintenance.\u00a0<br \/>b. Analyze the role of distribution channels as part of the marketing process.<br \/>c. Describe effective pricing techniques as part of the marketing planning process.<br \/>d. Discuss the role of service marketing and the unique challenges it presents.<br \/>e. Improve competence in identifying global marketing strategies that can lead to success in building international customers and partners.<\/p>\n<h2>Overview<\/h2>\n<p>A product is anything, desired or not, that a person or organization receives in an exchange. The basic goal of purchasing decisions is to receive the tangible and intangible benefits associated with a product. Tangible aspects include packaging, style, color, size, and features. Intangible qualities include service, the retailer\u2019s image, the manufacturer\u2019s reputation, and the social status associated with a product. An organization\u2019s product offering is the crucial element in any marketing mix. <br \/>\u00a0<br \/>The role of the sales department is to communicate the features and benefits of these products to the target market. Salespeople can make sales dialogue interesting and understandable by developing and incorporating attention-getting sales aids\/tools.\u00a0 Types of sales aids\/tools include, anecdotes, comparisons, analogies, visual materials, electronic materials, and product demonstrations.\u00a0 Sales tools and visual aids afford the salesperson the capability to present information in a format best suited for the buyer\u2019s communication and learning style.\u00a0 In addition, well-designed visual sales tools and aids maximize the effectiveness of a sales dialogue because they help salespeople capture and hold the buyer\u2019s attention, and boost the buyer\u2019s involvement and understanding. Finally, these tools and aids enhance recall and may increase the credibility of the salesperson\u2019s claims.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Directions<\/strong><\/p>\n<p>For this assignment, view the video <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.cengage.com\/marketing\/book_content\/lamb_9781285091860\/videos\/ch11.html\"><\/a>. Jim King and his wife discuss how they decided to create the company GaGa\u2019s Inc. using the product Sherbetter. The line expanded from just Lemon to several other flavors as well as Sherbetter bars, the struggles of branding, line extension, and other aspects of the frozen dessert market.<\/p>\n<p>After viewing the video, write a 800-1000 word essay that responds to the questions, \u201cWhat type of new product is GaGa\u2019s Sherbetter? Why?&#8221; Also respond to the following prompt: \u201cwhat stage in the Product Life Cycle does it seem that GaGa\u2019s is in? Explain.&#8221;<\/p>\n<p>APA formatt; 4 scholarly citations; no plagarism<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Knowledge and skills leading to mastery of this competency:a. Distinguish among the various product classifications and how marketers plan product introduction and maintenance.\u00a0b. Analyze the role of distribution channels as part of the marketing process.c. Describe effective pricing techniques as part of the marketing planning process.d. Discuss the role of service marketing and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24828","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/24828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=24828"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/24828\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=24828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=24828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=24828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}