{"id":24745,"date":"2022-01-14T08:07:22","date_gmt":"2022-01-14T08:07:22","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/busi-430-exam-1-management-homework-help\/"},"modified":"2022-01-14T08:07:22","modified_gmt":"2022-01-14T08:07:22","slug":"busi-430-exam-1-management-homework-help","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/busi-430-exam-1-management-homework-help\/","title":{"rendered":"Busi 430 exam 1 | Management homework help"},"content":{"rendered":"
\n

\u00a0\u00a0<\/p>\n

Question 1\u00a0<\/strong><\/p>\n

    \n
  1. Trust represents a customer’s \u00a0\u00a0\u00a0\u00a0\u00a0belief in the efficacy and reliability of a brand.<\/li>\n<\/ol>\n

    True\u00a0<\/p>\n

    False\u00a0<\/p>\n

    2 points \u00a0\u00a0<\/p>\n

    Question 2\u00a0<\/strong><\/p>\n

      \n
    1. Pleasure cruises and exotic \u00a0\u00a0\u00a0\u00a0\u00a0vacations take advantage of which consumer behavior trend?<\/li>\n<\/ol>\n

      \u00a0\u00a0<\/p>\n

      Health emphasis<\/p>\n

      \u00a0<\/p>\n

      Cocooning<\/p>\n

      \u00a0<\/p>\n

      Experience pursuits<\/p>\n

      \u00a0<\/p>\n

      Active, busy lifestyles<\/p>\n

      2 points \u00a0\u00a0<\/p>\n

      Question 3\u00a0<\/strong><\/p>\n

        \n
      1. Which method of developing a \u00a0\u00a0\u00a0\u00a0\u00a0marketing communications budget uses computer simulations to model the \u00a0\u00a0\u00a0\u00a0\u00a0relationship between advertising and marketing communications and sales, \u00a0\u00a0\u00a0\u00a0\u00a0profits, and other factors?<\/li>\n<\/ol>\n

        \u00a0\u00a0<\/p>\n

        Payout planning<\/p>\n

        \u00a0<\/p>\n

        Objective and task<\/p>\n

        \u00a0<\/p>\n

        Quantitative models<\/p>\n

        \u00a0<\/p>\n

        Meet the competition<\/p>\n

        2 points \u00a0\u00a0<\/p>\n

        Question 4\u00a0<\/strong><\/p>\n

          \n
        1. Individuals perform only one role \u00a0\u00a0\u00a0\u00a0\u00a0in the buying center, but there can be more than one individual involved \u00a0\u00a0\u00a0\u00a0\u00a0in any particular role.<\/li>\n<\/ol>\n

          True\u00a0<\/p>\n

          False\u00a0<\/p>\n

          2 points \u00a0\u00a0<\/p>\n

          Question 5\u00a0<\/strong><\/p>\n

            \n
          1. The marketing leaders of the New \u00a0\u00a0\u00a0\u00a0\u00a0Orleans Saints football team developed an advertising campaign targeted at \u00a0\u00a0\u00a0\u00a0\u00a0teenagers. This is an example of the demographic segmentation variable of:<\/li>\n<\/ol>\n

            \u00a0\u00a0<\/p>\n

            age.<\/p>\n

            \u00a0<\/p>\n

            gender.<\/p>\n

            \u00a0<\/p>\n

            ethnicity.<\/p>\n

            \u00a0<\/p>\n

            income.<\/p>\n

            2 points \u00a0\u00a0<\/p>\n

            Question 6\u00a0<\/strong><\/p>\n

              \n
            1. Coca-Cola runs the same \u00a0\u00a0\u00a0\u00a0\u00a0advertisement in all French-speaking countries. This is an example of:<\/li>\n<\/ol>\n

              \u00a0\u00a0<\/p>\n

              standardization.<\/p>\n

              \u00a0<\/p>\n

              integration.<\/p>\n

              \u00a0<\/p>\n

              customization.<\/p>\n

              \u00a0<\/p>\n

              diversified IMC theme.<\/p>\n

              2 points \u00a0\u00a0<\/p>\n

              Question 7\u00a0<\/strong><\/p>\n

                \n
              1. Individuals within the buying \u00a0\u00a0\u00a0\u00a0\u00a0center who shape the purchasing decision by providing information or \u00a0\u00a0\u00a0\u00a0\u00a0criteria that should be used in evaluating alternatives are called \u00a0\u00a0\u00a0\u00a0\u00a0deciders.<\/li>\n<\/ol>\n

                True\u00a0<\/p>\n

                False\u00a0<\/p>\n

                2 points \u00a0\u00a0<\/p>\n

                Question 8\u00a0<\/strong><\/p>\n

                  \n
                1. When Domino’s Pizza sought to \u00a0\u00a0\u00a0\u00a0\u00a0increase sales and return customers, one key tactic was to:<\/li>\n<\/ol>\n

                  \u00a0\u00a0<\/p>\n

                  change the brand.<\/p>\n

                  \u00a0<\/p>\n

                  buy the largest competing pizza \u00a0\u00a0chain.<\/p>\n

                  \u00a0<\/p>\n

                  raise prices.<\/p>\n

                  \u00a0<\/p>\n

                  enter new markets.<\/p>\n

                  2 points \u00a0\u00a0<\/p>\n

                  Question 9\u00a0<\/strong><\/p>\n

                    \n
                  1. The process of creating television \u00a0\u00a0\u00a0\u00a0\u00a0commercials, print ads, and retail coupons are examples of encoding.<\/li>\n<\/ol>\n

                    True\u00a0<\/p>\n

                    False\u00a0<\/p>\n

                    2 points \u00a0\u00a0<\/p>\n

                    Question 10\u00a0<\/strong><\/p>\n

                      \n
                    1. The competitive environment is now \u00a0\u00a0\u00a0\u00a0\u00a0more:<\/li>\n<\/ol>\n

                      \u00a0\u00a0<\/p>\n

                      local.<\/p>\n

                      \u00a0<\/p>\n

                      global.<\/p>\n

                      \u00a0<\/p>\n

                      regionalized.<\/p>\n

                      \u00a0<\/p>\n

                      concentrated.<\/p>\n

                      2 points \u00a0\u00a0<\/p>\n

                      Question 11\u00a0<\/strong><\/p>\n

                        \n
                      1. In the communication process, \u00a0\u00a0\u00a0\u00a0\u00a0encoding is:<\/li>\n<\/ol>\n

                        \u00a0\u00a0<\/p>\n

                        a purchase decision by a consumer.<\/p>\n

                        \u00a0<\/p>\n

                        a social media network.<\/p>\n

                        \u00a0<\/p>\n

                        a sales pitch recited by a \u00a0\u00a0salesperson.<\/p>\n

                        \u00a0<\/p>\n

                        the database manager finding a \u00a0\u00a0statistical oddity.<\/p>\n

                        2 points \u00a0\u00a0<\/p>\n

                        Question 12\u00a0<\/strong><\/p>\n

                          \n
                        1. Packaging and labeling products \u00a0\u00a0\u00a0\u00a0\u00a0are part of the brand’s digital marketing program.<\/li>\n<\/ol>\n

                          True\u00a0<\/p>\n

                          False\u00a0<\/p>\n

                          2 points \u00a0\u00a0<\/p>\n

                          Question 13\u00a0<\/strong><\/p>\n

                            \n
                          1. When the Edgewater Beach & \u00a0\u00a0\u00a0\u00a0\u00a0Golf Resort developed a marketing campaign aimed to attract business \u00a0\u00a0\u00a0\u00a0\u00a0customers, institutions, and organizations that needed a location to hold \u00a0\u00a0\u00a0\u00a0\u00a02- to 4-day conferences, the type of segmentation approach being used was:<\/li>\n<\/ol>\n

                            \u00a0\u00a0<\/p>\n

                            demographics.<\/p>\n

                            \u00a0<\/p>\n

                            customer value.<\/p>\n

                            \u00a0<\/p>\n

                            type of business.<\/p>\n

                            \u00a0<\/p>\n

                            product usage.<\/p>\n

                            2 points \u00a0\u00a0<\/p>\n

                            Question 14\u00a0<\/strong><\/p>\n

                              \n
                            1. Brand logos:<\/li>\n<\/ol>\n

                              \u00a0\u00a0<\/p>\n

                              help with recall of advertisements \u00a0\u00a0and brands.<\/p>\n

                              \u00a0<\/p>\n

                              are unrelated to image but are \u00a0\u00a0related to positioning.<\/p>\n

                              \u00a0<\/p>\n

                              increase search time in product \u00a0\u00a0purchase decisions.<\/p>\n

                              \u00a0<\/p>\n

                              usually are inexpensive to develop.<\/p>\n

                              2 points \u00a0\u00a0<\/p>\n

                              Question 15\u00a0<\/strong><\/p>\n

                                \n
                              1. PRIZM is a company that \u00a0\u00a0\u00a0\u00a0\u00a0specializes in which type of segmentation?<\/li>\n<\/ol>\n

                                \u00a0\u00a0<\/p>\n

                                Geographic<\/p>\n

                                \u00a0<\/p>\n

                                Product differentiation<\/p>\n

                                \u00a0<\/p>\n

                                Psychographic<\/p>\n

                                \u00a0<\/p>\n

                                Geodemographic<\/p>\n

                                2 points \u00a0\u00a0<\/p>\n

                                Question 16\u00a0<\/strong><\/p>\n

                                  \n
                                1. If a company’s marketing team \u00a0\u00a0\u00a0\u00a0\u00a0believes that offering a new product under the current brand name may \u00a0\u00a0\u00a0\u00a0\u00a0adversely affect the current brand, the best approach would be to introduce \u00a0\u00a0\u00a0\u00a0\u00a0the product as a:<\/li>\n<\/ol>\n

                                  \u00a0\u00a0<\/p>\n

                                  co-brand.<\/p>\n

                                  \u00a0<\/p>\n

                                  brand extension.<\/p>\n

                                  \u00a0<\/p>\n

                                  flanker brand.<\/p>\n

                                  \u00a0<\/p>\n

                                  ingredient brand.<\/p>\n

                                  2 points \u00a0\u00a0<\/p>\n

                                  Question 17\u00a0<\/strong><\/p>\n

                                    \n
                                  1. An individual’s age and social \u00a0\u00a0\u00a0\u00a0\u00a0status largely determine the motivation to search for purchase \u00a0\u00a0\u00a0\u00a0\u00a0alternatives.<\/li>\n<\/ol>\n

                                    True\u00a0<\/p>\n

                                    False\u00a0<\/p>\n

                                    2 points \u00a0\u00a0<\/p>\n

                                    Question 18\u00a0<\/strong><\/p>\n

                                      \n
                                    1. Advertising researchers want to \u00a0\u00a0\u00a0\u00a0\u00a0understand reasons individuals select specific fashion trends. Which \u00a0\u00a0\u00a0\u00a0\u00a0approach would be the best consumer-oriented research method to use?<\/li>\n<\/ol>\n

                                      \u00a0\u00a0<\/p>\n

                                      Product-specific research<\/p>\n

                                      \u00a0<\/p>\n

                                      Anthropological<\/p>\n

                                      \u00a0<\/p>\n

                                      Sociological<\/p>\n

                                      \u00a0<\/p>\n

                                      Psychological<\/p>\n

                                      2 points \u00a0\u00a0<\/p>\n

                                      Question 19\u00a0<\/strong><\/p>\n

                                        \n
                                      1. The higher the perceived benefit a \u00a0\u00a0\u00a0\u00a0\u00a0consumer receives from an external search for information; the less likely \u00a0\u00a0\u00a0\u00a0\u00a0he or she will be to spend time searching for information.<\/li>\n<\/ol>\n

                                        True\u00a0<\/p>\n

                                        False\u00a0<\/p>\n

                                        2 points \u00a0\u00a0<\/p>\n

                                        Question 20\u00a0<\/strong><\/p>\n

                                          \n
                                        1. Each of the following is an \u00a0\u00a0\u00a0\u00a0\u00a0example of a customer contact point except<\/em>:<\/li>\n<\/ol>\n

                                          \u00a0\u00a0<\/p>\n

                                          a sales clerk at a retail store.<\/p>\n

                                          \u00a0<\/p>\n

                                          a brand’s website.<\/p>\n

                                          \u00a0<\/p>\n

                                          a brand’s Instagram page.<\/p>\n

                                          \u00a0<\/p>\n

                                          a friend who recommends a brand.<\/p>\n

                                          2 points \u00a0\u00a0<\/p>\n

                                          Question 21\u00a0<\/strong><\/p>\n

                                            \n
                                          1. A restaurant that advertises \u00a0\u00a0\u00a0\u00a0\u00a0“the best food and best service in town” uses which form of \u00a0\u00a0\u00a0\u00a0\u00a0positioning?<\/li>\n<\/ol>\n

                                            \u00a0\u00a0<\/p>\n

                                            Product attributes<\/p>\n

                                            \u00a0<\/p>\n

                                            Competitors<\/p>\n

                                            \u00a0<\/p>\n

                                            Use or application<\/p>\n

                                            \u00a0<\/p>\n

                                            Price-quality relationship<\/p>\n

                                            2 points \u00a0\u00a0<\/p>\n

                                            Question 22\u00a0<\/strong><\/p>\n

                                              \n
                                            1. When developing a communications \u00a0\u00a0\u00a0\u00a0\u00a0budget, the percentage of sales method is similar to the objective and \u00a0\u00a0\u00a0\u00a0\u00a0task approach.<\/li>\n<\/ol>\n

                                              True\u00a0<\/p>\n

                                              False\u00a0<\/p>\n

                                              2 points \u00a0\u00a0<\/p>\n

                                              Question 23\u00a0<\/strong><\/p>\n

                                                \n
                                              1. To establish a strong brand image, \u00a0\u00a0\u00a0\u00a0\u00a0a brand name must be prominently promoted in repetitious ads or it should \u00a0\u00a0\u00a0\u00a0\u00a0be associated with one of the product’s benefits.<\/li>\n<\/ol>\n

                                                True\u00a0<\/p>\n

                                                False\u00a0<\/p>\n

                                                2 points \u00a0\u00a0<\/p>\n

                                                Question 24\u00a0<\/strong><\/p>\n

                                                  \n
                                                1. Adaptation in a global advertising \u00a0\u00a0\u00a0\u00a0\u00a0campaign means rewriting an advertisement to fit the nuances of a given \u00a0\u00a0\u00a0\u00a0\u00a0language and culture.<\/li>\n<\/ol>\n

                                                  True\u00a0<\/p>\n

                                                  False\u00a0<\/p>\n

                                                  2 points \u00a0\u00a0<\/p>\n

                                                  Question 25\u00a0<\/strong><\/p>\n

                                                    \n
                                                  1. Many people respond to stress and \u00a0\u00a0\u00a0\u00a0\u00a0hectic lifestyles through exciting adventures and personal pleasure \u00a0\u00a0\u00a0\u00a0\u00a0pursuits.<\/li>\n<\/ol>\n

                                                    True\u00a0<\/p>\n

                                                    False\u00a0<\/p>\n

                                                    2 points \u00a0\u00a0<\/p>\n

                                                    Question 26\u00a0<\/strong><\/p>\n

                                                      \n
                                                    1. What a firm’s employees believe \u00a0\u00a0\u00a0\u00a0\u00a0about a brand’s image is more important than what consumers think.<\/li>\n<\/ol>\n

                                                      True\u00a0<\/p>\n

                                                      False\u00a0<\/p>\n

                                                      2 points \u00a0\u00a0<\/p>\n

                                                      Question 27\u00a0<\/strong><\/p>\n

                                                        \n
                                                      1. The marketing director of the \u00a0\u00a0\u00a0\u00a0\u00a0Houston Astros baseball team has developed an advertising campaign \u00a0\u00a0\u00a0\u00a0\u00a0targeted at females. This is an example of the demographic segmentation \u00a0\u00a0\u00a0\u00a0\u00a0variable of:<\/li>\n<\/ol>\n

                                                        \u00a0\u00a0<\/p>\n

                                                        gender.<\/p>\n

                                                        \u00a0<\/p>\n

                                                        age.<\/p>\n

                                                        \u00a0<\/p>\n

                                                        income.<\/p>\n

                                                        \u00a0<\/p>\n

                                                        ethnicity.<\/p>\n

                                                        2 points \u00a0\u00a0<\/p>\n

                                                        Question 28\u00a0<\/strong><\/p>\n

                                                          \n
                                                        1. Product positioning is the:<\/li>\n<\/ol>\n

                                                          \u00a0\u00a0<\/p>\n

                                                          level of brand equity faced by a \u00a0\u00a0company or brand.<\/p>\n

                                                          \u00a0<\/p>\n

                                                          perception consumers have of a \u00a0\u00a0company or brand relative to other brands being offered by the company.<\/p>\n

                                                          \u00a0<\/p>\n

                                                          number and level of products offered \u00a0\u00a0by a company.<\/p>\n

                                                          \u00a0<\/p>\n

                                                          perception consumers have of a \u00a0\u00a0company or brand relative to competitors.<\/p>\n

                                                          2 points \u00a0\u00a0<\/p>\n

                                                          Question 29\u00a0<\/strong><\/p>\n

                                                            \n
                                                          1. When business travelers began to \u00a0\u00a0\u00a0\u00a0\u00a0view Holiday Inn as outdated with old decor, the management team remodeled \u00a0\u00a0\u00a0\u00a0\u00a0many properties and terminated contracts with proprietors that did not \u00a0\u00a0\u00a0\u00a0\u00a0meet the new standards. This is an example of:<\/li>\n<\/ol>\n

                                                            \u00a0\u00a0<\/p>\n

                                                            reinforcing the current image.<\/p>\n

                                                            \u00a0<\/p>\n

                                                            developing a new image.<\/p>\n

                                                            \u00a0<\/p>\n

                                                            rejuvenating an image.<\/p>\n

                                                            \u00a0<\/p>\n

                                                            changing an image.<\/p>\n

                                                            2 points \u00a0\u00a0<\/p>\n

                                                            Question 30\u00a0<\/strong><\/p>\n

                                                              \n
                                                            1. Brand parity is the:<\/li>\n<\/ol>\n

                                                              \u00a0\u00a0<\/p>\n

                                                              perception that there are no real \u00a0\u00a0differences between major brands.<\/p>\n

                                                              \u00a0<\/p>\n

                                                              belief that all advertisers say \u00a0\u00a0essentially the same thing.<\/p>\n

                                                              \u00a0<\/p>\n

                                                              idea that brands are distinct and \u00a0\u00a0easy to identify.<\/p>\n

                                                              \u00a0<\/p>\n

                                                              feeling that most advertising is \u00a0\u00a0false.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                                              \u00a0\u00a0 Question 1\u00a0 Trust represents a customer’s \u00a0\u00a0\u00a0\u00a0\u00a0belief in the efficacy and reliability of a brand. True\u00a0 False\u00a0 2 points \u00a0\u00a0 Question 2\u00a0 Pleasure cruises and exotic \u00a0\u00a0\u00a0\u00a0\u00a0vacations take advantage of which consumer behavior trend? \u00a0\u00a0 Health emphasis \u00a0 Cocooning \u00a0 Experience pursuits \u00a0 Active, busy lifestyles 2 points \u00a0\u00a0 Question 3\u00a0 Which method of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24745","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/24745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=24745"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/24745\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=24745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=24745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=24745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}