{"id":23248,"date":"2022-01-06T06:37:27","date_gmt":"2022-01-06T06:37:27","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/innovating-in-india-the-chotukool-project-case-study\/"},"modified":"2022-01-06T06:37:27","modified_gmt":"2022-01-06T06:37:27","slug":"innovating-in-india-the-chotukool-project-case-study","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/innovating-in-india-the-chotukool-project-case-study\/","title":{"rendered":"Innovating in india : the chotukool project case study"},"content":{"rendered":"<div>\n<p>In rural India up to 90% of families cannot afford appliances, have no electricity, and have no refrigeration.<\/p>\n<p>Appliance manufacturer Godrej &amp; Boyce decided to make a smaller, cheaper refrigerator to tap this market.<\/p>\n<p>Many of their assumptions turned out to be wrong; they ended up making a lightweight portable battery operated refrigerator with customizable skins to make them cool and aspirational, and sold to multiple market segments, including the urban affluent.<\/p>\n<p>Godrej &amp; Boyce also pioneered a novel distribution system: the Chotukool would be sold at the post office.<\/p>\n<p>The Chotukool won several design awards and <em>FastCompany<\/em> gave Godrej its \u201cMost Innovative Company\u201d award.<\/p>\n<p><strong><br \/>Discussion Questions:<\/strong><\/p>\n<p>What were the pros and cons of attempting to develop a refrigerator for India\u2019s rural poor?<\/p>\n<p>What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or component? Competence enhancing or competence destroying?<\/p>\n<p>Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not?<\/p>\n<p>Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India?<\/p>\n<p>What other products might the lessons Godrej learned with Chotukool apply to?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In rural India up to 90% of families cannot afford appliances, have no electricity, and have no refrigeration. Appliance manufacturer Godrej &amp; Boyce decided to make a smaller, cheaper refrigerator to tap this market. Many of their assumptions turned out to be wrong; they ended up making a lightweight portable battery operated refrigerator with customizable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-23248","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/23248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=23248"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/23248\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=23248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=23248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=23248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}