{"id":19779,"date":"2021-12-02T12:05:51","date_gmt":"2021-12-02T12:05:51","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/apply-why-we-buy-a-product\/"},"modified":"2021-12-02T12:05:51","modified_gmt":"2021-12-02T12:05:51","slug":"apply-why-we-buy-a-product","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/apply-why-we-buy-a-product\/","title":{"rendered":"Apply: why we buy a product"},"content":{"rendered":"<div>\n<p>\u00a0<strong>Scenario<\/strong>: You are sitting in your home and you pick up a package of Oreos\u2122 (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, &#8220;Why do I feel so strongly about this product?&#8221;\u00a0 You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P&#8217;s of Marketing and Marketing Strategy concepts.<\/p>\n<p><strong>Develop\u00a0<\/strong>a 700- to 1,050-word response using the scenario above and answer the following questions:<\/p>\n<ul>\n<li>What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)<\/li>\n<li>How do marketers strategically plan to market these products to me?<\/li>\n<li>Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming\/using this product?<\/li>\n<li>How does this product get from the manufacturer to the place I can buy it?<\/li>\n<li>What promotional activities compel me to buy this product?<\/li>\n<li>What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P&#8217;s of marketing?<\/li>\n<li>What social, environmental, and regulatory forces must this product&#8217;s marketers overcome to get this product to the customer?<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Scenario: You are sitting in your home and you pick up a package of Oreos\u2122 (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, &#8220;Why do I feel so strongly about this product?&#8221;\u00a0 You remember your readings from Marketing class and decide to figure out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-19779","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/19779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=19779"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/19779\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=19779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=19779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=19779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}