{"id":19544,"date":"2021-12-01T06:11:01","date_gmt":"2021-12-01T06:11:01","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/digital-social-media-strategies-presentation\/"},"modified":"2021-12-01T06:11:01","modified_gmt":"2021-12-01T06:11:01","slug":"digital-social-media-strategies-presentation","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/digital-social-media-strategies-presentation\/","title":{"rendered":"Digital &#038; social media strategies presentation"},"content":{"rendered":"<div>\n<p>Many digital and social media sites are widely used in marketing strategies.<\/p>\n<p><strong>Prepare<\/strong> a 10- to 15-slide presentation with detailed speaker\u2019s notes and visuals elements.<\/p>\n<p><strong>Complete<\/strong> the following in your presentation:<\/p>\n<ul>\n<li>Identify a company that could benefit from better use of social media.<\/li>\n<li>Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.<\/li>\n<li>Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team\u2019s analysis.<\/li>\n<li>Determine key performance indicators to measure the success of the online strategy.<\/li>\n<\/ul>\n<p><strong>Format<\/strong> your citations according to APA guidelines.<\/p>\n<p>&#8212;<\/p>\n<p>Below is the outline for my portion of the marketing plan elements &#8211; target market and marketing goals. I want to make sure you have this to reference as we further build the marketing plan.<\/p>\n<p><u><strong>Marketing plan elements<\/strong><\/u><\/p>\n<p>i. <strong>Identify targets for promotion<\/strong><\/p>\n<p>Home Depot primarily caters to three types of customers:<\/p>\n<p>1.<strong> Do-it-yourself customers such as homeowners<\/strong><\/p>\n<p>2. <strong>Do-it-for-me customers include those looking for third parties to provide installation services.\u00a0<\/strong><\/p>\n<p>3. <strong>Professional customers <\/strong>include contractors, builders, traders, interior designers, and renovators, among others.<\/p>\n<p>4.<strong> Generation:<\/strong> baby boomers are Home Depot&#8217;s most important customers. Accounts for about half of Home Depot&#8217;s revenue.\u00a0<\/p>\n<p>5. <strong>Fastest-growing segment in home ownership are millennials<\/strong>. Home Depot sees the younger generation as more interested in do-it-for-me services and as particularly value-conscious.<\/p>\n<p>6. <strong>Gender<\/strong>: men are more desirable customers than women as they spend, on average, 30% more at such stores. 55% of customers are male, while 45% are female.\u00a0<\/p>\n<p>7. <strong>Age<\/strong>: The average age of a Home Depot shopper is 50 years old<\/p>\n<p>8.<strong> Income<\/strong>: Average income of $60,800\u00a0<\/p>\n<p>ii. <strong>Establish goals for promotion<\/strong><\/p>\n<p><strong>1.<\/strong> Increase brand awareness<\/p>\n<p><strong>2.<\/strong> Retargeting and promotion of customer loyalty<\/p>\n<p><strong>3.<\/strong> Generate leads and sales<\/p>\n<p><strong>4.<\/strong> Increase digital engagement\u00a0<\/p>\n<p><strong>5.<\/strong> Enhance customer experience in digital ecosystem\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many digital and social media sites are widely used in marketing strategies. Prepare a 10- to 15-slide presentation with detailed speaker\u2019s notes and visuals elements. Complete the following in your presentation: Identify a company that could benefit from better use of social media. Analyze at least 10 digital and social media channels and describe the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-19544","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/19544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=19544"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/19544\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=19544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=19544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=19544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}