{"id":18032,"date":"2021-11-23T17:39:06","date_gmt":"2021-11-23T17:39:06","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/ava-posted-a-message-on-the-app-nextdoor-asking-her-neighbors-if\/"},"modified":"2021-11-23T17:39:06","modified_gmt":"2021-11-23T17:39:06","slug":"ava-posted-a-message-on-the-app-nextdoor-asking-her-neighbors-if","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/ava-posted-a-message-on-the-app-nextdoor-asking-her-neighbors-if\/","title":{"rendered":"Ava posted a message on the app nextdoor, asking her neighbors if"},"content":{"rendered":"
\n

1. \u00a0\u00a0A resort employs _______ when it shifts the firm’s target market from singles to families.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. multisegmentation<\/p>\n

\u00a0\u00a0B. undifferentiation<\/p>\n

\u00a0\u00a0C. customization\u00a0<\/p>\n

\u00a0\u00a0D. repositioning\u00a0<\/p>\n

\u00a0<\/p>\n

2. \u00a0\u00a0_______ occurs when resources of any variety are transferred between the parties to a transaction.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Commerce\u00a0<\/p>\n

\u00a0\u00a0B. Exchange\u00a0<\/p>\n

\u00a0\u00a0C. Marketing\u00a0<\/p>\n

\u00a0\u00a0D. Puffery\u00a0<\/p>\n

3. \u00a0\u00a0A mail-order company that uses PRIZM employs _______ segmentation.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. geographic\u00a0<\/p>\n

\u00a0\u00a0B. demographic\u00a0<\/p>\n

\u00a0\u00a0C. geodemographic<\/p>\n

\u00a0\u00a0D. psychographic\u00a0<\/p>\n

\u00a0<\/p>\n

4. \u00a0\u00a0The items people own, the services they use, and the activities they engage in are byproducts of _______ actions.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. networking\u00a0<\/p>\n

\u00a0\u00a0B. marketing\u00a0<\/p>\n

\u00a0\u00a0C. global\u00a0<\/p>\n

\u00a0\u00a0D. high-involvement\u00a0<\/p>\n

5. \u00a0\u00a0Which of the following is an example of the concentration targeting strategy?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A tailor who individualizes each suit for each customer\u00a0<\/p>\n

\u00a0\u00a0B. A cruise line that advertises to families and singles\u00a0<\/p>\n

\u00a0\u00a0C. A toy manufacturer that makes some toys for children and some for adults\u00a0<\/p>\n

\u00a0\u00a0D. A retailer that sells gadgets for left-handed people only\u00a0<\/p>\n

6. \u00a0\u00a0If fewer people can afford the cost of a college education, this will drastically impact consumer behavior. In a recent survey of college pricing, the College Board reported that “moderate” college budgets for in-state public colleges and private colleges for the 2015\u20132016 academic year averaged approximately _______, respectively.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. $20,000 and $35,000\u00a0<\/p>\n

\u00a0\u00a0B. $10,000 and $30,000\u00a0<\/p>\n

\u00a0\u00a0C. $24,000 and $48,000\u00a0<\/p>\n

\u00a0\u00a0D. $15,000 and $40,000\u00a0<\/p>\n

7. \u00a0\u00a0Which of the following is an example of demographic segmentation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A shoe producer who targets the heaviest users of sandals\u00a0<\/p>\n

\u00a0\u00a0B. A newspaper that targets teenagers\u00a0<\/p>\n

\u00a0\u00a0C. A mail-order business that segments their market by Zip code\u00a0<\/p>\n

\u00a0\u00a0D. A restaurant that targets vegetarians\u00a0<\/p>\n

8. \u00a0\u00a0Ava posted a message on the app Nextdoor, asking her neighbors if they knew of a store that sold vintage hats. She received several replies. Which of the following best describes this situation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. The power of agents of change\u00a0<\/p>\n

\u00a0\u00a0B. The influence of opinion leaders\u00a0<\/p>\n

\u00a0\u00a0C. Word-of-mouth communication\u00a0<\/p>\n

\u00a0\u00a0D. High-involvement purchasing\u00a0<\/p>\n

\u00a0<\/p>\n

9. \u00a0\u00a0What do marketers attempt to do in each stage of the customer lifecycle?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Advertise to the consumer about their other product offerings\u00a0<\/p>\n

\u00a0\u00a0B. Maintain their customers for life\u00a0<\/p>\n

\u00a0\u00a0C. Improve their customer centricity via touchpoints<\/p>\n

\u00a0\u00a0D. Convince consumers to buy their product\u00a0<\/p>\n

10. \u00a0\u00a0Which of the following describes PersonicX household-level segmentation system?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It characterizes six distinct types of households.\u00a0<\/p>\n

\u00a0\u00a0B. It was developed by Nielsen Claritas.\u00a0<\/p>\n

\u00a0\u00a0C. It enables marketers to reach targeted segments both on- and offline.\u00a0<\/p>\n

\u00a0\u00a0D. It assigns colorful labels to segments such as “Young Digerati” and “Shotguns and Pickups.”\u00a0<\/p>\n

\u00a0<\/p>\n

11. \u00a0\u00a0Which of the following statements about the pay gap between college graduates and everyone else in American society is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It has remained constant in recent years.\u00a0<\/p>\n

\u00a0\u00a0B. It has narrowed in recent years.\u00a0<\/p>\n

\u00a0\u00a0C. It has disappeared altogether.\u00a0<\/p>\n

\u00a0\u00a0D. It has widened over the years.\u00a0<\/p>\n

12. \u00a0\u00a0Which of the following concepts pertains to the discipline of psychology?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Norms\u00a0<\/p>\n

\u00a0\u00a0B. Culture\u00a0<\/p>\n

\u00a0\u00a0C. Motivation\u00a0<\/p>\n

\u00a0\u00a0D. Values\u00a0<\/p>\n

13. \u00a0\u00a0Which of the following statements best reflects the marketing concept?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Quality of life is more important than standard of living.\u00a0<\/p>\n

\u00a0\u00a0B. The consumer is the center of all business activities.\u00a0<\/p>\n

\u00a0\u00a0C. Always target the largest number of segments that resources allow.\u00a0<\/p>\n

\u00a0\u00a0D. Positioning is the most important element of marketing.\u00a0<\/p>\n

14. \u00a0\u00a0Due to its influence on the way a home operates, a family’s decision to purchase a dog would most likely be a\/an _______ decision.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. high-involvement\u00a0<\/p>\n

\u00a0\u00a0B. zero-involvement\u00a0<\/p>\n

\u00a0\u00a0C. low-involvement\u00a0<\/p>\n

D. unnecessary<\/p>\n

15. \u00a0\u00a0Studies reveal that the annual medical cost of obesity in 2015 was around _______ billion, and marketers have been quick to capitalize on this.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. $55\u00a0<\/p>\n

\u00a0\u00a0B. $29\u00a0<\/p>\n

\u00a0\u00a0C. $98\u00a0<\/p>\n

\u00a0\u00a0D. $147\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

16. \u00a0\u00a0Which of the following is an example of behavioral segmentation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A resort that targets families with children\u00a0<\/p>\n

\u00a0\u00a0B. A restaurant that targets senior citizens\u00a0<\/p>\n

\u00a0\u00a0C. A health club that targets college students\u00a0<\/p>\n

\u00a0\u00a0D. A florist that targets those who buy the most flowers\u00a0<\/p>\n

\u00a0<\/p>\n

17. \u00a0\u00a0What three customer attributes are AIO inventories designed to reveal?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Access, intuition, and ownership\u00a0<\/p>\n

\u00a0\u00a0B. Age, involvement, and oversaturation\u00a0<\/p>\n

\u00a0\u00a0C. Activities, interests, and opinions\u00a0<\/p>\n

\u00a0\u00a0D. Aspiration, inspiration, and orientation\u00a0<\/p>\n

18. \u00a0\u00a0Which of the following statements about a company that implements the marketing concept is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It puts consumers at the forefront of its activities.\u00a0<\/p>\n

\u00a0\u00a0B. It spends more on advertising than competitors.\u00a0<\/p>\n

\u00a0\u00a0C. It charges lower prices than competitors.\u00a0<\/p>\n

\u00a0\u00a0D. It considers selling to be the most important function of the firm.\u00a0<\/p>\n

19. \u00a0\u00a0Which of the following statements about perceptual maps is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. They chart the location of major metropolitan markets.\u00a0<\/p>\n

\u00a0\u00a0B. They help marketers visually profile the differences among a number of brands that compete in the marketplace.\u00a0<\/p>\n

\u00a0\u00a0C. They help marketers divide consumers into different values and lifestyle categories.\u00a0<\/p>\n

\u00a0\u00a0D. They break down a metropolitan market by Zip codes and demographic characteristics.<\/p>\n

20. \u00a0\u00a0The value of the dollar is tied to that of the euro. What does this mean?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A stronger euro lowers the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0B. A weaker euro raises the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0C. A stronger dollar raises the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0D. A weaker dollar raises the cost of goods the United States imports from overseas.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

1. \u00a0\u00a0A resort employs _______ when it shifts the firm’s target market from singles to families.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. multisegmentation<\/p>\n

\u00a0\u00a0B. undifferentiation<\/p>\n

\u00a0\u00a0C. customization\u00a0<\/p>\n

\u00a0\u00a0D. repositioning\u00a0<\/p>\n

\u00a0<\/p>\n

2. \u00a0\u00a0_______ occurs when resources of any variety are transferred between the parties to a transaction.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Commerce\u00a0<\/p>\n

\u00a0\u00a0B. Exchange\u00a0<\/p>\n

\u00a0\u00a0C. Marketing\u00a0<\/p>\n

\u00a0\u00a0D. Puffery\u00a0<\/p>\n

3. \u00a0\u00a0A mail-order company that uses PRIZM employs _______ segmentation.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. geographic\u00a0<\/p>\n

\u00a0\u00a0B. demographic\u00a0<\/p>\n

\u00a0\u00a0C. geodemographic<\/p>\n

\u00a0\u00a0D. psychographic\u00a0<\/p>\n

\u00a0<\/p>\n

4. \u00a0\u00a0The items people own, the services they use, and the activities they engage in are byproducts of _______ actions.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. networking\u00a0<\/p>\n

\u00a0\u00a0B. marketing\u00a0<\/p>\n

\u00a0\u00a0C. global\u00a0<\/p>\n

\u00a0\u00a0D. high-involvement\u00a0<\/p>\n

5. \u00a0\u00a0Which of the following is an example of the concentration targeting strategy?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A tailor who individualizes each suit for each customer\u00a0<\/p>\n

\u00a0\u00a0B. A cruise line that advertises to families and singles\u00a0<\/p>\n

\u00a0\u00a0C. A toy manufacturer that makes some toys for children and some for adults\u00a0<\/p>\n

\u00a0\u00a0D. A retailer that sells gadgets for left-handed people only\u00a0<\/p>\n

6. \u00a0\u00a0If fewer people can afford the cost of a college education, this will drastically impact consumer behavior. In a recent survey of college pricing, the College Board reported that “moderate” college budgets for in-state public colleges and private colleges for the 2015\u20132016 academic year averaged approximately _______, respectively.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. $20,000 and $35,000\u00a0<\/p>\n

\u00a0\u00a0B. $10,000 and $30,000\u00a0<\/p>\n

\u00a0\u00a0C. $24,000 and $48,000\u00a0<\/p>\n

\u00a0\u00a0D. $15,000 and $40,000\u00a0<\/p>\n

7. \u00a0\u00a0Which of the following is an example of demographic segmentation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A shoe producer who targets the heaviest users of sandals\u00a0<\/p>\n

\u00a0\u00a0B. A newspaper that targets teenagers\u00a0<\/p>\n

\u00a0\u00a0C. A mail-order business that segments their market by Zip code\u00a0<\/p>\n

\u00a0\u00a0D. A restaurant that targets vegetarians\u00a0<\/p>\n

8. \u00a0\u00a0Ava posted a message on the app Nextdoor, asking her neighbors if they knew of a store that sold vintage hats. She received several replies. Which of the following best describes this situation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. The power of agents of change\u00a0<\/p>\n

\u00a0\u00a0B. The influence of opinion leaders\u00a0<\/p>\n

\u00a0\u00a0C. Word-of-mouth communication\u00a0<\/p>\n

\u00a0\u00a0D. High-involvement purchasing\u00a0<\/p>\n

\u00a0<\/p>\n

9. \u00a0\u00a0What do marketers attempt to do in each stage of the customer lifecycle?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Advertise to the consumer about their other product offerings\u00a0<\/p>\n

\u00a0\u00a0B. Maintain their customers for life\u00a0<\/p>\n

\u00a0\u00a0C. Improve their customer centricity via touchpoints<\/p>\n

\u00a0\u00a0D. Convince consumers to buy their product\u00a0<\/p>\n

10. \u00a0\u00a0Which of the following describes PersonicX household-level segmentation system?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It characterizes six distinct types of households.\u00a0<\/p>\n

\u00a0\u00a0B. It was developed by Nielsen Claritas.\u00a0<\/p>\n

\u00a0\u00a0C. It enables marketers to reach targeted segments both on- and offline.\u00a0<\/p>\n

\u00a0\u00a0D. It assigns colorful labels to segments such as “Young Digerati” and “Shotguns and Pickups.”\u00a0<\/p>\n

\u00a0<\/p>\n

11. \u00a0\u00a0Which of the following statements about the pay gap between college graduates and everyone else in American society is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It has remained constant in recent years.\u00a0<\/p>\n

\u00a0\u00a0B. It has narrowed in recent years.\u00a0<\/p>\n

\u00a0\u00a0C. It has disappeared altogether.\u00a0<\/p>\n

\u00a0\u00a0D. It has widened over the years.\u00a0<\/p>\n

12. \u00a0\u00a0Which of the following concepts pertains to the discipline of psychology?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Norms\u00a0<\/p>\n

\u00a0\u00a0B. Culture\u00a0<\/p>\n

\u00a0\u00a0C. Motivation\u00a0<\/p>\n

\u00a0\u00a0D. Values\u00a0<\/p>\n

13. \u00a0\u00a0Which of the following statements best reflects the marketing concept?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Quality of life is more important than standard of living.\u00a0<\/p>\n

\u00a0\u00a0B. The consumer is the center of all business activities.\u00a0<\/p>\n

\u00a0\u00a0C. Always target the largest number of segments that resources allow.\u00a0<\/p>\n

\u00a0\u00a0D. Positioning is the most important element of marketing.\u00a0<\/p>\n

14. \u00a0\u00a0Due to its influence on the way a home operates, a family’s decision to purchase a dog would most likely be a\/an _______ decision.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. high-involvement\u00a0<\/p>\n

\u00a0\u00a0B. zero-involvement\u00a0<\/p>\n

\u00a0\u00a0C. low-involvement\u00a0<\/p>\n

D. unnecessary<\/p>\n

15. \u00a0\u00a0Studies reveal that the annual medical cost of obesity in 2015 was around _______ billion, and marketers have been quick to capitalize on this.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. $55\u00a0<\/p>\n

\u00a0\u00a0B. $29\u00a0<\/p>\n

\u00a0\u00a0C. $98\u00a0<\/p>\n

\u00a0\u00a0D. $147\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

16. \u00a0\u00a0Which of the following is an example of behavioral segmentation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A resort that targets families with children\u00a0<\/p>\n

\u00a0\u00a0B. A restaurant that targets senior citizens\u00a0<\/p>\n

\u00a0\u00a0C. A health club that targets college students\u00a0<\/p>\n

\u00a0\u00a0D. A florist that targets those who buy the most flowers\u00a0<\/p>\n

\u00a0<\/p>\n

17. \u00a0\u00a0What three customer attributes are AIO inventories designed to reveal?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Access, intuition, and ownership\u00a0<\/p>\n

\u00a0\u00a0B. Age, involvement, and oversaturation\u00a0<\/p>\n

\u00a0\u00a0C. Activities, interests, and opinions\u00a0<\/p>\n

\u00a0\u00a0D. Aspiration, inspiration, and orientation\u00a0<\/p>\n

18. \u00a0\u00a0Which of the following statements about a company that implements the marketing concept is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It puts consumers at the forefront of its activities.\u00a0<\/p>\n

\u00a0\u00a0B. It spends more on advertising than competitors.\u00a0<\/p>\n

\u00a0\u00a0C. It charges lower prices than competitors.\u00a0<\/p>\n

\u00a0\u00a0D. It considers selling to be the most important function of the firm.\u00a0<\/p>\n

19. \u00a0\u00a0Which of the following statements about perceptual maps is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. They chart the location of major metropolitan markets.\u00a0<\/p>\n

\u00a0\u00a0B. They help marketers visually profile the differences among a number of brands that compete in the marketplace.\u00a0<\/p>\n

\u00a0\u00a0C. They help marketers divide consumers into different values and lifestyle categories.\u00a0<\/p>\n

\u00a0\u00a0D. They break down a metropolitan market by Zip codes and demographic characteristics.<\/p>\n

20. \u00a0\u00a0The value of the dollar is tied to that of the euro. What does this mean?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A stronger euro lowers the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0B. A weaker euro raises the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0C. A stronger dollar raises the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0D. A weaker dollar raises the cost of goods the United States imports from overseas.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

1. \u00a0\u00a0A resort employs _______ when it shifts the firm’s target market from singles to families.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. multisegmentation<\/p>\n

\u00a0\u00a0B. undifferentiation<\/p>\n

\u00a0\u00a0C. customization\u00a0<\/p>\n

\u00a0\u00a0D. repositioning\u00a0<\/p>\n

\u00a0<\/p>\n

2. \u00a0\u00a0_______ occurs when resources of any variety are transferred between the parties to a transaction.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Commerce\u00a0<\/p>\n

\u00a0\u00a0B. Exchange\u00a0<\/p>\n

\u00a0\u00a0C. Marketing\u00a0<\/p>\n

\u00a0\u00a0D. Puffery\u00a0<\/p>\n

3. \u00a0\u00a0A mail-order company that uses PRIZM employs _______ segmentation.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. geographic\u00a0<\/p>\n

\u00a0\u00a0B. demographic\u00a0<\/p>\n

\u00a0\u00a0C. geodemographic<\/p>\n

\u00a0\u00a0D. psychographic\u00a0<\/p>\n

\u00a0<\/p>\n

4. \u00a0\u00a0The items people own, the services they use, and the activities they engage in are byproducts of _______ actions.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. networking\u00a0<\/p>\n

\u00a0\u00a0B. marketing\u00a0<\/p>\n

\u00a0\u00a0C. global\u00a0<\/p>\n

\u00a0\u00a0D. high-involvement\u00a0<\/p>\n

5. \u00a0\u00a0Which of the following is an example of the concentration targeting strategy?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A tailor who individualizes each suit for each customer\u00a0<\/p>\n

\u00a0\u00a0B. A cruise line that advertises to families and singles\u00a0<\/p>\n

\u00a0\u00a0C. A toy manufacturer that makes some toys for children and some for adults\u00a0<\/p>\n

\u00a0\u00a0D. A retailer that sells gadgets for left-handed people only\u00a0<\/p>\n

6. \u00a0\u00a0If fewer people can afford the cost of a college education, this will drastically impact consumer behavior. In a recent survey of college pricing, the College Board reported that “moderate” college budgets for in-state public colleges and private colleges for the 2015\u20132016 academic year averaged approximately _______, respectively.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. $20,000 and $35,000\u00a0<\/p>\n

\u00a0\u00a0B. $10,000 and $30,000\u00a0<\/p>\n

\u00a0\u00a0C. $24,000 and $48,000\u00a0<\/p>\n

\u00a0\u00a0D. $15,000 and $40,000\u00a0<\/p>\n

7. \u00a0\u00a0Which of the following is an example of demographic segmentation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A shoe producer who targets the heaviest users of sandals\u00a0<\/p>\n

\u00a0\u00a0B. A newspaper that targets teenagers\u00a0<\/p>\n

\u00a0\u00a0C. A mail-order business that segments their market by Zip code\u00a0<\/p>\n

\u00a0\u00a0D. A restaurant that targets vegetarians\u00a0<\/p>\n

8. \u00a0\u00a0Ava posted a message on the app Nextdoor, asking her neighbors if they knew of a store that sold vintage hats. She received several replies. Which of the following best describes this situation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. The power of agents of change\u00a0<\/p>\n

\u00a0\u00a0B. The influence of opinion leaders\u00a0<\/p>\n

\u00a0\u00a0C. Word-of-mouth communication\u00a0<\/p>\n

\u00a0\u00a0D. High-involvement purchasing\u00a0<\/p>\n

\u00a0<\/p>\n

9. \u00a0\u00a0What do marketers attempt to do in each stage of the customer lifecycle?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Advertise to the consumer about their other product offerings\u00a0<\/p>\n

\u00a0\u00a0B. Maintain their customers for life\u00a0<\/p>\n

\u00a0\u00a0C. Improve their customer centricity via touchpoints<\/p>\n

\u00a0\u00a0D. Convince consumers to buy their product\u00a0<\/p>\n

10. \u00a0\u00a0Which of the following describes PersonicX household-level segmentation system?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It characterizes six distinct types of households.\u00a0<\/p>\n

\u00a0\u00a0B. It was developed by Nielsen Claritas.\u00a0<\/p>\n

\u00a0\u00a0C. It enables marketers to reach targeted segments both on- and offline.\u00a0<\/p>\n

\u00a0\u00a0D. It assigns colorful labels to segments such as “Young Digerati” and “Shotguns and Pickups.”\u00a0<\/p>\n

\u00a0<\/p>\n

11. \u00a0\u00a0Which of the following statements about the pay gap between college graduates and everyone else in American society is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It has remained constant in recent years.\u00a0<\/p>\n

\u00a0\u00a0B. It has narrowed in recent years.\u00a0<\/p>\n

\u00a0\u00a0C. It has disappeared altogether.\u00a0<\/p>\n

\u00a0\u00a0D. It has widened over the years.\u00a0<\/p>\n

12. \u00a0\u00a0Which of the following concepts pertains to the discipline of psychology?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Norms\u00a0<\/p>\n

\u00a0\u00a0B. Culture\u00a0<\/p>\n

\u00a0\u00a0C. Motivation\u00a0<\/p>\n

\u00a0\u00a0D. Values\u00a0<\/p>\n

13. \u00a0\u00a0Which of the following statements best reflects the marketing concept?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Quality of life is more important than standard of living.\u00a0<\/p>\n

\u00a0\u00a0B. The consumer is the center of all business activities.\u00a0<\/p>\n

\u00a0\u00a0C. Always target the largest number of segments that resources allow.\u00a0<\/p>\n

\u00a0\u00a0D. Positioning is the most important element of marketing.\u00a0<\/p>\n

14. \u00a0\u00a0Due to its influence on the way a home operates, a family’s decision to purchase a dog would most likely be a\/an _______ decision.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. high-involvement\u00a0<\/p>\n

\u00a0\u00a0B. zero-involvement\u00a0<\/p>\n

\u00a0\u00a0C. low-involvement\u00a0<\/p>\n

D. unnecessary<\/p>\n

15. \u00a0\u00a0Studies reveal that the annual medical cost of obesity in 2015 was around _______ billion, and marketers have been quick to capitalize on this.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. $55\u00a0<\/p>\n

\u00a0\u00a0B. $29\u00a0<\/p>\n

\u00a0\u00a0C. $98\u00a0<\/p>\n

\u00a0\u00a0D. $147\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

16. \u00a0\u00a0Which of the following is an example of behavioral segmentation?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A resort that targets families with children\u00a0<\/p>\n

\u00a0\u00a0B. A restaurant that targets senior citizens\u00a0<\/p>\n

\u00a0\u00a0C. A health club that targets college students\u00a0<\/p>\n

\u00a0\u00a0D. A florist that targets those who buy the most flowers\u00a0<\/p>\n

\u00a0<\/p>\n

17. \u00a0\u00a0What three customer attributes are AIO inventories designed to reveal?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. Access, intuition, and ownership\u00a0<\/p>\n

\u00a0\u00a0B. Age, involvement, and oversaturation\u00a0<\/p>\n

\u00a0\u00a0C. Activities, interests, and opinions\u00a0<\/p>\n

\u00a0\u00a0D. Aspiration, inspiration, and orientation\u00a0<\/p>\n

18. \u00a0\u00a0Which of the following statements about a company that implements the marketing concept is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. It puts consumers at the forefront of its activities.\u00a0<\/p>\n

\u00a0\u00a0B. It spends more on advertising than competitors.\u00a0<\/p>\n

\u00a0\u00a0C. It charges lower prices than competitors.\u00a0<\/p>\n

\u00a0\u00a0D. It considers selling to be the most important function of the firm.\u00a0<\/p>\n

19. \u00a0\u00a0Which of the following statements about perceptual maps is true?<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. They chart the location of major metropolitan markets.\u00a0<\/p>\n

\u00a0\u00a0B. They help marketers visually profile the differences among a number of brands that compete in the marketplace.\u00a0<\/p>\n

\u00a0\u00a0C. They help marketers divide consumers into different values and lifestyle categories.\u00a0<\/p>\n

\u00a0\u00a0D. They break down a metropolitan market by Zip codes and demographic characteristics.<\/p>\n

20. \u00a0\u00a0The value of the dollar is tied to that of the euro. What does this mean?\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0\u00a0A. A stronger euro lowers the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0B. A weaker euro raises the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0C. A stronger dollar raises the cost of goods the United States imports from overseas.\u00a0<\/p>\n

\u00a0\u00a0D. A weaker dollar raises the cost of goods the United States imports from overseas.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

1. \u00a0\u00a0A resort employs _______ when it shifts the firm’s target market from singles to families.\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0A. multisegmentation \u00a0\u00a0B. undifferentiation \u00a0\u00a0C. customization\u00a0 \u00a0\u00a0D. repositioning\u00a0 \u00a0 2. \u00a0\u00a0_______ occurs when resources of any variety are transferred between the parties to a transaction.\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0A. Commerce\u00a0 \u00a0\u00a0B. Exchange\u00a0 \u00a0\u00a0C. Marketing\u00a0 \u00a0\u00a0D. Puffery\u00a0 3. \u00a0\u00a0A mail-order company […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-18032","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/18032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=18032"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/18032\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=18032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=18032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=18032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}