{"id":16411,"date":"2021-11-17T08:00:57","date_gmt":"2021-11-17T08:00:57","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/how-to-group-data-and-show-which-are-average-and-high-value-customers\/"},"modified":"2021-11-17T08:00:57","modified_gmt":"2021-11-17T08:00:57","slug":"how-to-group-data-and-show-which-are-average-and-high-value-customers","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/how-to-group-data-and-show-which-are-average-and-high-value-customers\/","title":{"rendered":"How to group data and show which are average and high value customers"},"content":{"rendered":"
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how to use spss software showing how to group data and how to produce the data to tell the story of what needs to be acknowledge during time of cluster\u00a0<\/p>\n

On a second thought, let\u2019s communicate via email as we both need a record of what needs to be done (by you) and by when, to fulfill your course requirements. So, here is the description of your assignment, as listed in the course syllabus:<\/p>\n

\u00a0<\/p>\n

One of the commonly used tools in brand managers\u2019 \u2018toolbox\u2019 is customer baseline analysis, which entails descriptive profiling of a brand\u2019s customer base, focused on painting a picture of a typical, as well as high value customers. The purpose of this assignment is to offer you the opportunity to further your analytical skills by developing detailed profiles of average and high value customers, using the CustomerData dataset. You need to consider all variables, but ultimately select those that contribute to maximally descriptive, multi-attribute profiles. As discussed, demonstrated and practiced in multiple weekly classes, you need to conduct basic data exploration which means computing averages for continuous variables, and frequency counts for categorical ones (as demonstrated in class), then produce appropriate graphs (such as histograms or pie charts demonstrated in class) and tables (those are used for continuous variables, again as shown in class), and lastly describe the resultant patterns (e.g., the typical customer is X years of age, has Y level of income, etc.). We practiced all that in class over several consecutive weeks, so it all should be very familiar to you.<\/p>\n

\u00a0<\/p>\n

Given the above, in this project your task is to:<\/p>\n

\u00a0<\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Using the CustomerData data file, you are to conduct exhaustive descriptive customer analysis.<\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Using the results of your analysis (#1 above), construct descriptive profiles of average and high value customers (that means two separate profiles); make sure to clearly define \u2018average\u2019 and \u2018high value\u2019 customers, and provide the necessary justification.<\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Detail your analytical process and methodology, including<\/p>\n

o \u00a0\u00a0Listing of all variables that you analyzed,<\/p>\n

o \u00a0\u00a0Details of all analysis, including the method you used and the outcomes that were produced<\/p>\n

o \u00a0\u00a0Describe your process and your logic that you used to construct the aforementioned (#2 above) segments, including the basis you used for selecting some variables and not others.<\/p>\n

\u00a0<\/p>\n

Content-wise, your report needs to include the following elements:<\/p>\n

\u00a0<\/p>\n

1. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Executive Summary: 1-2 page summary focused on the two customer profiles.<\/p>\n

2. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Profile definition logic: Description of the rationale you used to identify \u2018average\u2019 and \u2018high value\u2019 customers.<\/p>\n

3. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Detailed findings: Result and description of all analyses.<\/p>\n

4. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Appendix: Any additional details such as tables, charts or figures that you found worthwhile but did not include in other sections.<\/p>\n

\u00a0<\/p>\n

Format-wise, your report needs to be structured as follows:<\/p>\n

\u00a0<\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Length: No more than 10 single-spaced pages (excluding the title page and any appendices)<\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Use Times New Roman, 12-pt font throughout.<\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Use clear headings, as appropriate.<\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Format: MS Word.<\/p>\n

\u00a0<\/p>\n

You have until 11:59 pm on January 18, 2020 to submit your report. If<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

how to use spss software showing how to group data and how to produce the data to tell the story of what needs to be acknowledge during time of cluster\u00a0 On a second thought, let\u2019s communicate via email as we both need a record of what needs to be done (by you) and by when, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-16411","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/16411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=16411"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/16411\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=16411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=16411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=16411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}