{"id":16244,"date":"2021-11-16T12:17:37","date_gmt":"2021-11-16T12:17:37","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/service-marketing-management-homework-help\/"},"modified":"2021-11-16T12:17:37","modified_gmt":"2021-11-16T12:17:37","slug":"service-marketing-management-homework-help","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/service-marketing-management-homework-help\/","title":{"rendered":"Service marketing | Management homework help"},"content":{"rendered":"
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Task<\/strong><\/p>\n

The focus of the assignment is the re-launch of the \u201cLobster\/Sea-food festival\u201d which will take place sometime in 2021. \u00a0You are to design the festival and need to think through some of the following issues in coming up with your ideas:<\/p>\n

\u2022 What the nature of event should be (type, duration, facilities and activities\u2026.)\u2022 When should the festival run?\u2022 What would be attractive in the marketplace (competitor offerings, best practice, value proposition, price point)\u2022 Which customer segments to target and how\u2022 How they could use events to create customer experience congruent within the mission (Bridlington Lobster Capital of Europe) and brand (customer journey)\u2022 Risk of undertaking the activity and how these can be mitigated. \u2022 How immersive such a festival should be e.g. overnight camping\/glamping, tasks, activities, instruction\u2026\u2026..\u2022 What type of things would work for a 12\/24\/36 hours of activity? \u2022 Could it be tied into other tourist assets that exist?\u2022 Are their learnings from organizations which have tried and succeeded or failed in similar activities?\u2022 What specific customer experience factors need to be considered both positives and negatives?\u2022 Some indication of how to \u201claunch\u201d such an event.\u2022 Costs, budget, profit?<\/p>\n

This is an<\/strong> Individual assignment<\/strong>:<\/p>\n

Requirements<\/strong> \u00a0<\/p>\n

Key Specifications and Requirements:<\/p>\n

1. All contact with \u201csea food festival\u201d organizing committee must be via the module leader.2. Assignment is to be produced as a professional report.3. Assignment length \u2013 3500* (not including cover page, executive summary, contents, data charts, references and appendices). \u00a0Mark penalties will be applied in accordance with HUBS guidelines. 4. You are expected to produce 10 PowerPoint slides in the format of a \u201csales pitch\u201d based on the ideas you create. \u00a0This will be submitted as an appendix to the main report and should not exceed 500 words (part of the 3500 words).5. You must acknowledge any factual sources of information and include references to ideas, assertion or concepts used in your discussion. \u00a0Failure to adequately referencing resources is treated as plagiarism under regulation of The Business School, University of Hull.6. You must use Harvard Referencing System to state any factual sources of information in the text and the list in a bibliography. \u00a0You can find further detailsof how to do this in the Business School Study Skills Handbook.7. It may help to have someone read through your assignment in draft form, to detect any grammatical errors, spelling mistakes, typing errors or confusion in your use of language. Careless work rarely achieves top marks and good presentation can help a strong argument to be understood more easily. 8. Content Requirement, students must demonstrate:\u00a0<\/p>\n

\u2022Knowledge of the subject area in question.<\/em><\/p>\n

\u2022The ability to search out additional (relevant) material to that given in the lecture.<\/em>\u00a0<\/p>\n

\u2022The ability to marshal material into logical and coherent lines of reasoning in critical and analytical fashion.<\/em>\u00a0<\/p>\n

\u2022The ability to inform the reader whilst answering the question.<\/em>\u00a0<\/p>\n

\u2022The ability to acknowledge the contribution of others with accurate and appropriate referencing (use Harvard Referencing System) \u2013 when relevant to use.<\/em>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Task The focus of the assignment is the re-launch of the \u201cLobster\/Sea-food festival\u201d which will take place sometime in 2021. \u00a0You are to design the festival and need to think through some of the following issues in coming up with your ideas: \u2022 What the nature of event should be (type, duration, facilities and activities\u2026.)\u2022 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-16244","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/16244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=16244"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/16244\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=16244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=16244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=16244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}