{"id":14705,"date":"2021-11-09T18:03:33","date_gmt":"2021-11-09T18:03:33","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/wk-2-mkt544-integrated-marketing-communications-university-of-phoenix\/"},"modified":"2021-11-09T18:03:33","modified_gmt":"2021-11-09T18:03:33","slug":"wk-2-mkt544-integrated-marketing-communications-university-of-phoenix","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/wk-2-mkt544-integrated-marketing-communications-university-of-phoenix\/","title":{"rendered":"Wk 2 | MKT544 Integrated Marketing Communications | University of Phoenix"},"content":{"rendered":"<div>\n<p>\u00a0\u00a0<\/p>\n<p><strong>Create <\/strong>a 12- to 15-slide Microsoft\u00ae PowerPoint\u00ae presentation with speaker notes on trends in the consumer buying environment, and <strong>explain <\/strong>how these tie into the marketing segmentation by consumer groups.\u00a0<\/p>\n<p><strong>Describe<\/strong> the consumer trends that influence purchasing patterns, and <strong>provide <\/strong>an overview of the different consumer groups (market segments).<\/p>\n<p><strong>Choose<\/strong> two of the companies from the list below:<\/p>\n<ul>\n<li>Sports Spectrum Greeting Cards<\/li>\n<li>Ty Beanie Babies<\/li>\n<li>Sara Lee Desserts<\/li>\n<li>Skeeter Boats<\/li>\n<li>Gold Bond<\/li>\n<\/ul>\n<p><strong>Examine<\/strong> each company&#8217;s website to determine what segmentation strategy the firm uses.<\/p>\n<p><strong>Answer<\/strong> the following questions, and <strong>provide<\/strong> explanations for your responses:<\/p>\n<ul>\n<li>Who is the intended target market for the \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0website?<\/li>\n<li>What communications objectives do you think \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0the company is trying to accomplish?<\/li>\n<li>What product-positioning strategy is being \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0used?<\/li>\n<\/ul>\n<p><strong>Format<\/strong> your presentation consistent with APA guidelines.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 Create a 12- to 15-slide Microsoft\u00ae PowerPoint\u00ae presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups.\u00a0 Describe the consumer trends that influence purchasing patterns, and provide an overview of the different consumer groups (market segments). Choose two of the companies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-14705","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/14705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=14705"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/14705\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=14705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=14705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=14705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}