{"id":14677,"date":"2021-11-09T17:39:51","date_gmt":"2021-11-09T17:39:51","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/the-book-essentials-of-marketing-research-william-r-dillon-thomas\/"},"modified":"2021-11-09T17:39:51","modified_gmt":"2021-11-09T17:39:51","slug":"the-book-essentials-of-marketing-research-william-r-dillon-thomas","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/the-book-essentials-of-marketing-research-william-r-dillon-thomas\/","title":{"rendered":"The book essentials of marketing research, william r. dillon, thomas"},"content":{"rendered":"<div>\n<p>1. In the book Essentials of Marketing Research, William R. Dillon, Thomas J. Madden, and Neil H. Firtle present the results of a concept study for a new wine cooler. Three hundred consumers between 21 and 49 years old were randomly selected. After sampling the new beverage, each was asked to rate the appeal of the phrase<br \/>Not sweet like wine coolers, not filling like beer, and more refreshing than wine or mixed drinks\u00a0<br \/>as it relates to the new wine cooler. The rating was made on a scale from 1 to 5, with 5 representing \u201cextremely appealing\u201d and with 1 representing \u201cnot at all appealing.\u201d The results obtained are given in Table 4.2.<\/p>\n<p>2. A company administers an \u201captitude test for managers\u201d to aid in selecting new management trainees. Prior experience suggests that 60 percent of all applicants for management trainee positions would be successful if they were hired. Furthermore, past experience with the aptitude test indicates that 85 percent of applicants who turn out to be successful managers pass the test and 90 percent of applicants who do not turn out to be successful managers fail the test.<br \/>a If an applicant passes the \u201captitude test for managers,\u201d what is the probability that the applicant will succeed in a management position?<\/p>\n<p>b Based on your answer to part a, do you think that the \u201captitude test for managers\u201d is a valuable way to screen applicants for management trainee positions? Explain.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. In the book Essentials of Marketing Research, William R. Dillon, Thomas J. Madden, and Neil H. Firtle present the results of a concept study for a new wine cooler. Three hundred consumers between 21 and 49 years old were randomly selected. After sampling the new beverage, each was asked to rate the appeal of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-14677","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/14677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=14677"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/14677\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=14677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=14677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=14677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}