Project Assignment
\nIn this project, you will work individually to provide social media consulting. You own a
\nSocial Media consulting company, and your company has been selected to work with a new Saudi
\norganization (business or non-profit) of your choice (select a business of any industry).
\nThe selected business has decided to launch a New Product and Mobile App campaigns on
\nsocial media. And they are planning to market and present their products or services on social
\nmedia such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog\u2026. etc.
\nFor this part of the assignment, you need to write a report that describe the following aspects
\nof the business.
\n1. Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]
\n\u25aa Find new creative store\/business name [Doesn\u2019t exist].
\n\u25aa Give a brief description about your company and the industry?
\n\u25aa Create proper social media accounts [such as Twitter, Instagram and Snapchat]. And
\nprovide screenshots of the accounts that you\u2019ll use across all social platforms.
\n\u25aa Explain the competitive advantage to show how the company can realize significant gains
\nby using SMM and what do you want to achieve with social media?
\n2. Audit your social media platforms performance [2 marks]
\n\u25aa After creating your social media accounts, share links with your colleagues on discussion
\nboard.
\n\u25aa All students are required to participate\/engage [likes, comments, tags or share] and provide
\nscreenshots.
\n\u25aa Social media marketing statistics will give you the vision you need to improve your plan,
\ncheck your account\u2019s statistics [ex: Twitter analytics, Instagram Insights] and attach a
\nscreenshot to your report.
\n\u25aa After that, you must analyze the company\u2019s use of the social media by examining their
\npresence on the following social media platforms:
\nMetric Sentiment Reach
\nCompany
\nPosts
\nFeedback
\nAverage response
\ntime to feedback
\nPlatform 1
\nPlatform 2
\nNote: you can use any free online Sentiment Analysis tools to evaluate your social media presence.
\n3. Social media benchmarking [3.5 marks]
\n\u25aa Review the social media accounts of five local competitors and pay attention to their tone
\nand personality and analyze your competition\u2019s social media platforms. Base your analysis
\non what you\u2019ve observed on your competitor\u2019s social media accounts across all platforms.
\nFor each competitor answer the following questions:
\n\u25aa How your competitors use each platform?
\n\u25aa What type of content are they posting? And social media platforms used?
\n\u25aa What content is getting the highest engagement [e.g. retweet, likes, comments]?
\n\u25aa How many followers do they have?
\n\u25aa How often do they post [daily, weekly, or monthly]?
\n\u25aa Do they respond to comments? And how?
\n\u25aa Are your competitors successful on these platforms?
\nNote: You can use any free online third-party platform for further analysis.
\n\u25aa After completing the benchmarking, think about the results and act accordingly, how can
\na benchmarking analysis help your business?
\n\u25aa Look at the data you\u2019ve collected and identify the areas that need improvement (Explain).
\n4. Define your social media marketing goals (based on launching a new Product and Mobile
\nApp campaigns) [1.5 marks]
\n\u25aa Based on the finding from your social media audit, write the goals and strategies section
\nof your SMMP.
\n\u25aa How are you going to get people to engage with your business on social media?
\n5. Research your target audience [1.5 mark]
\n\u25aa Research to determine the target audience of your business.
\n\u25aa Create three marketing personas that represent the organization\u2019s target audience.
\n\u25aa Which platforms might best help you achieve your goals? [Select at least 3 platforms].
\n6. Develop your social media brand\/business standards [2 marks]
\n\u25aa Establish your business voice and tone and figure out how to speak with your target
\naudience.
\n\u25aa What\u2019s your business\u2019s personality? Try to pick out 2 or 3 traits that define your style, and
\nlist 2 or 3 that your style is not.
\n\u25aa Write a clear and detailed description of your brand\/ business posting guidelines.
\n\u25aa What logos, positioning, and sizing will you use?
\n\u25aa What fonts and colors will you use?
\n\u25aa What is your company\u2019s communication strategy when responding to your targeted
\naudience and competitors? (How will your brand\/ business respond to public complaints,
\ncompetitors, and questions from followers?)
\n7. Implementation [Content Ideas: for each campaign] [4.5 marks]
\nActionable social media tactics
\nIn detail, develop actionable social media tactics to implement each of the company\u2019s
\nsocial media presence.
\nFor each social media platform [based on the previous selection (point #6)]:
\n\u25aa Determine the purpose\/goal
\n\u25aa Ideal time for Posting
\n\u25aa What types of content will you create and share on each channel? And what types
\nof content will help you driving people to your website and local store?
\n\u25aa What percentage of your posts will be promotional, if any?
\n\u25aa How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?
\nInfluencer marketing strategy:
\n\u25aa Select 3 influencers and evaluate the following:
\n\u25aa Who are the influencers you will employ and why you selected them?
\n\u25aa What Social media platforms are they using?
\n\u25aa What is the nature of their followers?
\n\u25aa What messages will you ask your influencers to promote?
\nContent calendar plan:
\n\u25aa Create a social media content calendar plan for your business and attach a
\nscreenshot to your report.
\nPaid advertising:
\n\u25aa How to integrate paid advertising in your content marketing strategy?
\nNote: Provide screenshots of your work.
\n8. Evaluation and Measuring [1.5 marks]
\n\u25aa Choose four metrics to measure the success of your social media campaign? [Explain].
\n\u25aa How do you know if your social media activities are effective?
\n9. Budget [1 mark]
\n\u25aa How much your business should spend on its social media marketing budget? you should
\ninclude the following: Content creation, Tools, Paid advertising, Paid partnerships
\n(Influencer campaigns), Employees and training, Management and any important
\nresources.
\n10. Conclusion [1 mark]
\n\u25aa Conclude your report.
\n11. Reference list
\n\u25aa List all the sources you have used in the process of researching your work.<\/p>\n","protected":false},"excerpt":{"rendered":"
Project Assignment In this project, you will work individually to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi organization (business or non-profit) of your choice (select a business of any industry). The selected business has decided to launch a New […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-13949","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/13949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=13949"}],"version-history":[{"count":3,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/13949\/revisions"}],"predecessor-version":[{"id":13953,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/13949\/revisions\/13953"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=13949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=13949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=13949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}