{"id":132737,"date":"2023-09-12T13:57:00","date_gmt":"2023-09-12T13:57:00","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/week-5-assignmt-business-finance-homework-help\/"},"modified":"2023-09-12T13:57:00","modified_gmt":"2023-09-12T13:57:00","slug":"week-5-assignmt-business-finance-homework-help","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/week-5-assignmt-business-finance-homework-help\/","title":{"rendered":"Week 5 assignmt | Business & Finance homework help"},"content":{"rendered":"
\n

Marketing Plan<\/p>\n

First Name Last Name <\/p>\n

StrayerUniversity<\/p>\n

BUS 599: Strategic Management<\/p>\n

Professor <\/p>\n

April10, 2023<\/p>\n

\n Delete the instructions in red before submitting the assignment!<\/u>\n <\/p>\n

\n
\n Due:<\/u>Week 5, worth 125 points
\n <\/b>\n <\/p>\n

\n
\n Length:<\/u> The assignment should be 3 to 5 pages, excluding title page and reference page
\n <\/b>\n <\/p>\n

\n
\n Important: <\/u>
\n <\/b>\n <\/p>\n

\u00b7
\n Review the description of this assignment in Canvas and use the tips<\/b> provided along with this template to help you in your writing.\n <\/p>\n

\u00b7 Be sure to review the guidelines provided For-Profit Startup Company Guidelines<\/p>\n

\u00b7 Use the textbook and
\n review the recommended pages<\/b>. Note that your textbook has
\n sample plans<\/b> at the end of each paper.\n <\/p>\n

\u00b7 Review the grading rubric before writing. Know what you are graded for. Always look at the \u201cexemplary\u201d section. <\/p>\n

\n
\n Notes: <\/u>
\n <\/b>\n <\/p>\n

\u00b7 Leave the text in black as it is. You are required to have a heading for each section. <\/p>\n

\u00b7 Use SWS format. Your will respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12.<\/p>\n

\u00b7 The references must be on a separate page at the end of the paper. <\/p>\n

\u00b7 Check your paper for grammar, spelling, organization in Grammarly before submitting it. <\/p>\n

\u00b7 Check your paper in Turnitin Draft (Canvas class) for Plagiarism. <\/p>\n<\/p><\/div>\n

\n

\n Target Market<\/b>\n <\/p>\n

\u00b7 Describe your target market (customers) in demographic terms (age range, income range, gender education, etc.) as well as the geographic, lifestyle, psychographic, purchasing patterns and buying sensitivities description. <\/p>\n

\u00b7 You have addressed this topic in week 3 discussion. Be sure to check the feedback provided by the instructor and make changes as needed. Check the suggestions made by other students as well. <\/p>\n

\u00b7 Use the bold subheadings below. <\/p>\n

\n Demographic Description <\/b>\n <\/p>\n

Age range, income range, gender, family size, education, occupation, et cetera. Example: A likely user for X product is a male aged 25\u201334 who earns between $35,000 and $55,000 per year and has a four-year college degree.<\/p>\n

\n Geographic Description <\/b>\n <\/p>\n

Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition. Example: Atlanta.<\/p>\n

\n Lifestyle Description <\/b>\n <\/p>\n

Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?<\/p>\n

\n Psychographic Description <\/b>\n <\/p>\n

How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?<\/p>\n

\n Purchasing Pattern Description<\/b>\n <\/p>\n

How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?<\/p>\n

\n Buying Sensitivities Description<\/b>\n <\/p>\n

What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?<\/p>\n

\n Market Competition<\/b>\n <\/p>\n

\u00b7
\n
\n Identify and describe your top 3 competitors.<\/i>
\n <\/b>\n <\/p>\n

\u00b7
\n When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca-Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca-Cola\u2019s fruit juice product? Or its cola product? <\/i>\n <\/p>\n

\n Differentiating from Competition<\/b>\n <\/p>\n

\u00b7
\n Explain how you compare yourself to each of your competitors. <\/i>\n <\/p>\n

\u00b7
\n Detail a plan to differentiate yourself from the competition in the future. How will you stand out and why? <\/i>\n <\/p>\n

\n Value Proposition<\/b>\n <\/p>\n

\u00b7
\n
\n Outline the company\u2019s value proposition (be specific to the product or service you plan to sell).<\/i>
\n <\/b>The value proposition should be a brief description of how your product or service solves a problem the customers may have (or provides an improvement), should list the benefits the customers can expect, and why customers should buy your product or service instead of other similar ones on the market. You should also consider providing some evidence of your claims. The value proposition tells your customers why should they buy from you.\n <\/p>\n

\n Marketing Vehicles<\/b>\n <\/p>\n

\u00b7 Insert the final version of the marketing vehicles table adjusted per the feedback received from week 4 discussion. <\/p>\n

\u00b7 Provide a rationale for selecting each marketing vehicle, clarifying why you believe they will be effective in promoting your business. <\/p>\n<\/p><\/div>\n

\u00b7
\n Be sure to cite all your sources. <\/i>\n <\/p>\n

\u00b7
\n Use SWS to format all the references. <\/i>\n <\/p>\n

\u00b7
\n Wikipedia and other similar websites (blogs, opinions) do not quality as academic resources. <\/i>\n <\/p>\n

\u00b7
\n You can use websites as long as the source is reliable (company websites, forbes.com, fda.com, census.com, etc.)<\/i>\n <\/p>\n

\u00b7
\n For each reference you must have a corresponding in-text citation. <\/i>\n <\/p>\n

\n Below are examples of references (please delete and replace with yours). <\/i>\n <\/p>\n

1. U.S. EnvironmentalProtection Agency. 2016.Causesof ClimateChange. https:\/\/19january2017snapshot.epa.gov\/climate-change-science\/causes-climate- change_.html<\/p>\n

2. NationalAeronauticsand SpaceAdministration. 2008.Graphic: The RelentlessRise of Carbon Dioxide. https:\/\/climate.nasa.gov\/climate_resources\/24\/graphic-the- relentless-rise-of-carbon-dioxide\/<\/p>\n

3. EllieZolfagharifard. 2014.Tree Roots Act as ‘Earth’sThermostat’:MountainForest<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing Plan First Name Last Name StrayerUniversity BUS 599: Strategic Management Professor April10, 2023 Delete the instructions in red before submitting the assignment! Due:Week 5, worth 125 points Length: The assignment should be 3 to 5 pages, excluding title page and reference page Important: \u00b7 Review the description of this assignment in Canvas and use […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-132737","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/132737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=132737"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/132737\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=132737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=132737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=132737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}