{"id":109234,"date":"2022-12-09T15:42:13","date_gmt":"2022-12-09T15:42:13","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/mrkt-310-assignment-3-mrkt-310-university-of-maryland-university-college\/"},"modified":"2022-12-09T15:42:13","modified_gmt":"2022-12-09T15:42:13","slug":"mrkt-310-assignment-3-mrkt-310-university-of-maryland-university-college","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/mrkt-310-assignment-3-mrkt-310-university-of-maryland-university-college\/","title":{"rendered":"Mrkt 310 assignment 3 | MRKT 310 | University of Maryland University College"},"content":{"rendered":"
\n

\u00a0<\/p>\n

Creating Offerings & Using Channels to Create Value for Customers<\/strong><\/p>\n

Learning Outcomes<\/strong><\/p>\n

    \n
  1. Offering Type of consumer offerings<\/strong><\/em>.\u00a0Student can describe an offering based on features, benefits, price, and costs of ownership. Student can suggest marketing strategy implications based on the type of consumer offering under examination.<\/li>\n
  2. Product lifecycle<\/strong><\/em>.<\/strong>\u00a0Student can suggest potential marketing strategies based on the product or service\u2019s lifecycle stage. \u00a0<\/li>\n
  3. Marketing channel strategy<\/strong><\/em>.<\/strong>\u00a0 Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering.<\/li>\n
  4. Pricing strategy<\/strong><\/em>.<\/strong>\u00a0 Student can analyze a current pricing strategy and make recommendations for modifications.<\/li>\n<\/ol>\n

    Directions<\/strong><\/p>\n

      \n
    • Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.<\/li>\n
    • We will be looking to see if you can apply the marketing concepts to the real world situation.\u00a0Assume you now work for this company, and your goal it to help the company grow sales. \u00a0We don\u2019t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service\u2019s company.\u00a0<\/li>\n
    • Again, do not fall into the trap of simply reporting on the product or service.\u00a0 This is obvious because your assignment will look like a rewrite of the company\u2019s website.\u00a0 Don\u2019t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward.\u00a0 Be creative, take reasoned risks. \u00a0<\/li>\n
    • Always keep them in mind your product\u2019s target market(s) from the previous paper when making your recommendations. \u00a0<\/li>\n
    • You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs. \u00a0<\/li>\n
    • Prepare your assignment beginning with a title page with your name and the name of your product or service. \u00a0Then answer each of the following questions (two in part 1 and two in part 2) in order and number the beginning of your response to each question. \u00a0Do not repeat the question. Headings should separate the sections. \u00a0<\/li>\n<\/ul>\n

      Part 1<\/strong><\/p>\n

        \n
      1. Type of consumer offering<\/strong><\/em>.\u00a0 Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings. \u00a0Is it more product dominant or service dominant? \u00a0What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in course content,\u00a0 describe the category in which your product or service offering belongs. \u00a0Based on your new target market, would that category of the offering change and if so, how? \u00a0How would it change the marketing strategy? \u00a0<\/li>\n
      2. Product lifecycle<\/strong><\/em>.<\/strong>\u00a0 In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? \u00a0What would this mean to the lifecycle marketing strategy? \u00a0<\/li>\n<\/ol>\n

        Part 2<\/strong><\/p>\n

          \n
        1. Marketing channels & strategy<\/strong><\/em>.\u00a0<\/strong> To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.\u00a0 Refer to Figure 6.2 for some ideas.\u00a0 Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) \u00a0a direct channel for internet sales: \u00a0manufacturer –> customer; and \u00a0(2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why. \u00a0Would this channel strategy change as a result of your new target market? \u00a0Why or why not?<\/li>\n
        2. Pricing strategy<\/strong><\/em>.<\/strong>\u00a0 Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use? \u00a0Would you recommend any changes for your new target market? \u00a0If so, how would you change it and why?\u00a0<\/li>\n<\/ol>\n

          THE PRODUCT IN QUESTION IS DISNEY PLUS.<\/strong><\/em><\/u><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          \u00a0 Creating Offerings & Using Channels to Create Value for Customers Learning Outcomes Offering Type of consumer offerings.\u00a0Student can describe an offering based on features, benefits, price, and costs of ownership. Student can suggest marketing strategy implications based on the type of consumer offering under examination. Product lifecycle.\u00a0Student can suggest potential marketing strategies based on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-109234","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/109234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=109234"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/109234\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=109234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=109234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=109234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}