{"id":108305,"date":"2022-12-06T18:38:18","date_gmt":"2022-12-06T18:38:18","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/module-2-case-study-marketing\/"},"modified":"2022-12-06T18:38:18","modified_gmt":"2022-12-06T18:38:18","slug":"module-2-case-study-marketing","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/module-2-case-study-marketing\/","title":{"rendered":"Module 2 case study | marketing"},"content":{"rendered":"<div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/loreal-sees-record-sales-growth\"><u>https:\/\/insights.digitalmediasolutions.com\/articles\/loreal-sees-record-sales-growth<\/u><\/a><\/p>\n<p><em>Leveraging National Crisis for a Public Relations Bonanza<\/em><\/p>\n<p>After reading the case \u201c<em>Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza<\/em>&#8221; by Gringarten &amp; Fern\u00e1ndez-Calienes, pages 69-79, write a case study using the Case Analysis Outline attached below.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/stu.instructure.com\/courses\/20929\/files\/941952\/download?wrap=1\" title=\"Case Analyses Outline Template.docx\"><u>Case Analyses Outline Template.docx<\/u><\/a><img loading=\"lazy\" decoding=\"async\" alt=\"Preview the document\" src=\"https:\/\/stu.instructure.com\/images\/preview.png\" width=\"16\" height=\"16\"\/><\/p>\n<p><strong>Submission Instructions:<\/strong><\/p>\n<ul>\n<li>The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.<\/li>\n<li>The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.<\/li>\n<li>No \u00a0references required.<\/li>\n<li>Complete and submit the assignment by 11:59 PM ET on Sunday.<\/li>\n<li>Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.<\/li>\n<li>You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p><strong>CASE ANALYSES (3 pages maximum):<\/strong><\/p>\n<p>Students are to use the <strong>Case Analysis Outline \u2013 suggested format &#8211;<\/strong> in the syllabus (see below) to review each assigned case.<\/p>\n<p><strong>I.<\/strong> \u00a0<strong>Case Analysis Outline &#8211; Suggested Format<\/strong><\/p>\n<p>(a) \u00a0<u>Overview of major issues<\/u> &#8211; describe the challenges\/problems\/issues outlined in the case. This section should be clear and succinct. You can make use of bullet points to describe the issues.<\/p>\n<p>(b) \u00a0<u>Applications of key themes<\/u> &#8211; elaborate what you have learned from the assigned case by directly relating\/connecting the case to concepts and themes described in the different chapters.<\/p>\n<p>(c) \u00a0<u>Analysis<\/u><\/p>\n<p>\u00a0<u><em>Situational Analysis<\/em><\/u><\/p>\n<p><em>External Environmental Analysis (Outside of the organization)<\/em><\/p>\n<p>Economic, Social, Political, Technological opportunities and challenges<\/p>\n<p><em>Internal Environmental Analysis (Specific to the organization)<\/em> \u00a0<\/p>\n<p>Organization\u2019s internal strengths, weaknesses, opportunities, and external threats<\/p>\n<p>Describe the firm\u2019s product, pricing, distribution\/place, and promotion strategy (if applicable)\u00a0<\/p>\n<p><u><em>Market Analysis<\/em><\/u><\/p>\n<p>Description of the target market including primary customers\/target market<\/p>\n<p>In analysis, you can also put down your own thoughts and opinions about the issues\/challenges described in the case. You can bring in outside information (such as the latest news, articles, references to any calculations, charts, diagrams or graphs*). If applicable, you can also answer any questions at the end of each case. These questions can also be used as a guide to develop the other sections of your case summary\/write-up.<\/p>\n<p>(d) \u00a0<u>Recommendations<\/u><\/p>\n<p>Development and Evaluation of Strategic Alternatives, Recommendation of the better Alternative, Implementation Techniques for Recommended Alternative (How, when, where, why).<\/p>\n<p><em>Please note: If any of the above outline points are not applicable to your case, you can skip those points in your case write-up.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"null\" src=\"https:\/\/media-as.academicpartnerships.com\/STU\/STU_header.png\" width=\"671\" height=\"37\"\/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/insights.digitalmediasolutions.com\/articles\/loreal-sees-record-sales-growth Leveraging National Crisis for a Public Relations Bonanza After reading the case \u201cBayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza&#8221; by Gringarten &amp; Fern\u00e1ndez-Calienes, pages 69-79, write a case study using the Case Analysis Outline attached below. Case Analyses Outline Template.docx Submission Instructions: The paper is to be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-108305","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/108305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=108305"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/108305\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=108305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=108305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=108305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}