{"id":107866,"date":"2022-12-01T10:35:17","date_gmt":"2022-12-01T10:35:17","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/what-marketing-goals-are-sought-from-advertising-campaigns\/"},"modified":"2022-12-01T10:35:17","modified_gmt":"2022-12-01T10:35:17","slug":"what-marketing-goals-are-sought-from-advertising-campaigns","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/what-marketing-goals-are-sought-from-advertising-campaigns\/","title":{"rendered":"What marketing goals are sought from advertising campaigns"},"content":{"rendered":"<div>These goals are correlated with the product life cycle: Early in a brand&#8217;s life, the job of an ad campaign is to get the word out and to inform the consumer of this new or improved market offering: &#8220;Here is the brand,<\/p>\n<p>here are its features, here are its points of differentiation from the competition.&#8221;<\/p>\n<p>\u26ab When the brand is growing, awareness is already strong, and ad campaigns are devel- oped to enhance the positivity of the target segment&#8217;s attitudes about the brand.<\/p>\n<p>\u26ab At brand maturity, awareness has pretty well permeated the market, and customers have pretty set attitudes. Some people don&#8217;t care for the brand, but hopefully many people in the target segment do. At this point, ads are intended to be reminders, &#8220;Hey, we&#8217;re still here&#8221; or &#8220;We&#8217;re offering a twofer.&#8221; Advertising hasn&#8217;t dropped off yet, but sales are strong; so a smaller ad budget (as measured by percentage of sales) is required to maintain a steady presence (sales, market share, etc.).<\/p>\n<p>Explain\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>These goals are correlated with the product life cycle: Early in a brand&#8217;s life, the job of an ad campaign is to get the word out and to inform the consumer of this new or improved market offering: &#8220;Here is the brand, here are its features, here are its points of differentiation from the competition.&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-107866","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/107866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=107866"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/107866\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=107866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=107866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=107866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}