{"id":107157,"date":"2022-11-22T13:59:34","date_gmt":"2022-11-22T13:59:34","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/developing-an-outcome-oriented-strategic-plan\/"},"modified":"2022-11-22T13:59:34","modified_gmt":"2022-11-22T13:59:34","slug":"developing-an-outcome-oriented-strategic-plan","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/developing-an-outcome-oriented-strategic-plan\/","title":{"rendered":"Developing an outcome-oriented strategic plan"},"content":{"rendered":"
\n

\u00a0For this assignment, you will be designing a digital campaign with an international focus.\u00a0 You should consider the communication and cultural aspects we have covered in the course.\u00a0 Preferably, choose a small company as opposed to an already multi-national one.\u00a0<\/p>\n

To transform our business into a more cohesive setting, it\u2019s good to back to the beginning and ask three essential questions:<\/p>\n

\u00a0 Who We Are?\u00a0<\/strong><\/p>\n

Where We Are Going?<\/strong><\/p>\n

How Will We Get There?<\/strong><\/p>\n

The Template<\/h3>\n

Cover Page\u00a0<\/strong><\/p>\n

    \n
  • Title – be fun and unique<\/li>\n
  • Your name(s)<\/li>\n
  • Related Images (logo, brand, etc.)<\/li>\n<\/ul>\n

    \u00a0<\/p>\n

    Section 1 – Who Are We?<\/h3>\n

    Company Intro<\/strong><\/p>\n

    Introducing the company and its purpose helps you determine the right direction to go.<\/p>\n

      \n
    • What is the company you\u2019ll be highlighting (Name\/URL\/Industry)?<\/li>\n
    • What is the product line-up?<\/li>\n
    • How do others describe the brand?<\/li>\n<\/ul>\n

      \u00a0<\/p>\n

      Situational Analysis<\/strong><\/p>\n

      As you begin to understand more about your company\u2019s identity and purpose, you will want to begin comparing it with your competitive landscape to understand what opportunities are available\/needed.<\/p>\n

        \n
      • What’s happening in the industry?<\/li>\n
      • What’s happening in the macro\/micro environments?<\/li>\n
      • What are Strengths\/Weaknesses\/Opportunities\/Threats (SWOT)?<\/li>\n
      • Who is the target audience and what communication channels do they use?<\/li>\n
      • What is the main goal\/outcome of this campaign? (based upon situational analysis)<\/li>\n<\/ul>\n

        Marketing Mix<\/strong><\/p>\n

          \n
        • What is the desired ROI?<\/li>\n
        • What is your breakeven point?<\/li>\n
        • How will we promote it – what channels?<\/li>\n<\/ul>\n

          \u00a0<\/p>\n

          Section 3 – How Will We Get There?<\/h3>\n

          Strategy<\/strong><\/p>\n

          This section is designed to set up the tactics for accomplishing and evaluating your desired goals and KPIs.<\/p>\n

          KPIs\u00a0\u00a0\u00a0<\/strong><\/p>\n

          Based on the previous steps, you can begin to determine a specific objective and key performance indicator (% increase\/decrease) for your goal.\u00a0\u00a0\u00a0<\/p>\n

            \n
          • What two objectives will you need to accomplish?\u00a0 These can be tactical or strategic.<\/li>\n
          • What key performance indicators (KPI) will you need for benchmarking your success of each objective?\u00a0<\/li>\n
          • What measurable outcomes do you need?<\/li>\n<\/ul>\n

            \u00a0<\/p>\n

              \n
            • What are the progress outcomes throughout the time period for your KPIs?\u00a0<\/li>\n<\/ul>\n

              Budget<\/strong><\/p>\n

              Describe or list any anticipated marketing budget items involved in completing the desired outcomes and determine a projected ROI based on the goal.<\/p>\n

                \n
              1. Discuss the following as applicable: LTV, ROI, Ad Spend<\/li>\n<\/ol>\n

                Metrics<\/strong><\/p>\n

                  \n
                1. Based on your goal, what metrics do you anticipate needing to monitor?\u00a0 (leads, likes\/shares, Loyalty, etc)<\/li>\n
                2. How will you track?\u00a0 Excel, Google Analytics, Ads, Pixel, Tableau, etc<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  \u00a0For this assignment, you will be designing a digital campaign with an international focus.\u00a0 You should consider the communication and cultural aspects we have covered in the course.\u00a0 Preferably, choose a small company as opposed to an already multi-national one.\u00a0 To transform our business into a more cohesive setting, it\u2019s good to back to the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-107157","post","type-post","status-publish","format-standard","hentry","category-education"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/107157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=107157"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/107157\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=107157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=107157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=107157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}