{"id":10448,"date":"2021-10-22T11:51:40","date_gmt":"2021-10-22T11:51:40","guid":{"rendered":"https:\/\/assignmenttutors.net\/blog\/comm-204-midterm-term-management-homework-help\/"},"modified":"2021-10-22T11:51:40","modified_gmt":"2021-10-22T11:51:40","slug":"comm-204-midterm-term-management-homework-help","status":"publish","type":"post","link":"https:\/\/assignmenttutors.net\/blog\/comm-204-midterm-term-management-homework-help\/","title":{"rendered":"Comm 204 midterm term | Management homework help"},"content":{"rendered":"<div>\n<p>\u00a0<\/p>\n<p>Introduction to Marketing 204 <br \/>University of Saskatchewan<br \/>Edwards School of Business<br \/>Midterm Examination<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Section 1: Multiple Choice- 25 marks<\/p>\n<p>Choose the best answer; circle the corresponding letter (under correct number) on the OPSCAN sheet (using a pencil).<\/p>\n<p>1)\u00a0 ________ are groups to which an individual wishes to belong, as when a teenage hockey player hopes to play someday for the Canadian Olympic Hockey team.<\/p>\n<p>a. Membership groups<br \/>b. Aspirational groups<br \/>c. Leading adopter groups<br \/>d. Leisure groups<br \/>e. Social class groups<\/p>\n<p>2) The information sources that are most effective at influencing a consumer&#8217;s purchase decision are ________. These sources legitimize or evaluate products for the buyer.<\/p>\n<p>a. commercial<br \/>b. public<br \/>c. experimental<br \/>d. personal<br \/>e. social<\/p>\n<p>\u00a0<\/p>\n<p>3) Many major purchases result in ________, or discomfort caused by postpurchase conflict.<br \/>a. need recognition<br \/>b. cognitive dissonance\u00a0<br \/>c. purchase decisions<br \/>d. legitimization<br \/>e. dissatisfaction<\/p>\n<p>4)\u00a0When companies such as IBM want to introduce a new product, they will typically target the _____group because they know that those within this group are guided by respect, are the opinion leaders in their communities and like to adopt new ideas early but carefully<br \/>a.\u00a0Laggards<br \/>b.\u00a0Innovators<br \/>c.\u00a0Early adopters<br \/>d.\u00a0Early majority<br \/>e.\u00a0Late majority<\/p>\n<p>5)\u00a0In class, we did a taste test of Coca-Cola and President\u2019s Choice Cola. People had different perceptions of the drink depending on the brand name (even though it turned out everyone was drinking the same drink). This is an example of:<br \/>a.\u00a0Selective retention<br \/>b.\u00a0Selective attention<br \/>c.\u00a0Selective distortion<br \/>d.\u00a0Cognitive dissonance<br \/>e.\u00a0Stimulus actualization<\/p>\n<p>6)\u00a0To evaluate the different market segments your company is serving, you would look at which of the following factors? <br \/>a. consumer size<br \/>b. product growth<br \/>c. segment structural attractiveness<br \/>d. company culture <br \/>e. company competitors<\/p>\n<p>7)\u00a0Steelcase office Equipment Company, when designing its highly successful Personal Harbor modular office units, set up video camera at various companies to study motions and behaviour patterns that customers themselves might not even notice. This would be an example of which of the following research approaches?<br \/>a.\u00a0Questionnaire research<br \/>b.\u00a0Observational research<br \/>c.\u00a0Survey research<br \/>d.\u00a0Experimental research<br \/>e.\u00a0Descriptive research<br \/>8)\u00a0If Rona had kept their original location on Circle Drive North, plus opened a new location at Preston Crossing in the city of Saskatoon, this would be an example of: <br \/>a.\u00a0Product expansion<br \/>b.\u00a0Market expansion<br \/>c.\u00a0Market development<br \/>d.\u00a0Diversification<br \/>e.\u00a0Market penetration<\/p>\n<p>9)\u00a0Mary waits until the end of the season to buy a new fashion item. She wants to be sure that the style will be in next year. Mary belongs to which adopter group?<br \/>a.\u00a0Early adopters<br \/>b.\u00a0Laggards<br \/>c.\u00a0Late majority<br \/>d.\u00a0Innovators<br \/>e.\u00a0Early majority<\/p>\n<p>12)\u00a0If coca-cola targets everyone, they are using <br \/>a. Micromarketing <br \/>b. Differentiated marketing <br \/>c. Concentrated marketing <br \/>d. Undifferentiated marketing <br \/>e. Market segmentation<\/p>\n<p>13)\u00a0Which of the following is the most likely result of a marketing strategy that attempts to serve all customers?<br \/>a.\u00a0All customers will be delighted.<br \/>b. Customer-perceived value will be increased.<br \/>c. Customer evangelists will become unpaid salespersons for the service or product.<br \/>d. Few customers will be satisfied.<br \/>e. The company will likely need to follow up with a demarketing campaign.<\/p>\n<p>17) Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?<br \/>a. production concept<br \/>b. product concept<br \/>c. selling concept<br \/>d. marketing concept<br \/>e. societal marketing concept<\/p>\n<p>18) ________ should be market oriented and defined in terms of ________. <br \/>a. Strategic plans; company needs <br \/>b. Annual plans; product needs <br \/>c. Long-range plans; company needs <br \/>d. Mission statements; customer needs <br \/>e. Objectives; customer needs<\/p>\n<p>19) ________ can be a company division, a product line within a division, or sometimes a single product or brand. <br \/>a. A market <br \/>b. The BCG<br \/>c. A SBU <br \/>d. A PLC<br \/>e. A value delivery network<\/p>\n<p>20) When McDonald\u2019s was conducting market research regarding their decline in coffee and breakfast sales, they started with ________ research and ended their research with ________ research.<br \/>a. exploratory; causal<br \/>b. descriptive; causal<br \/>c. descriptive; exploratory<br \/>d. causal; descriptive<br \/>e. causal; exploratory<\/p>\n<p>21) Jerry recently bought a Sony Bravia HD television. He first heard about the TV through an advertisement and later talked to a friend who has one and recommended it. These are examples of ________.<br \/>a. solicitations<br \/>b. line extensions<br \/>c.\u00a0 touchpoints<br \/>d. product mix<br \/>e. word-of-mouth elements<\/p>\n<p>22) Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology?<br \/>a. Generation X<br \/>b. Millennials<br \/>c. Seniors<br \/>d. Generation Z<br \/>e. Baby boomers<\/p>\n<p>24) ________ refers to sellers that pay more attention to their own products than to the benefits and experiences produced by these products. <br \/>a. Selling myopia<br \/>b. Marketing management<br \/>c. Value proposition<br \/>d. Marketing myopia <br \/>e. The product concept<\/p>\n<p>25)\u00a0 Paul Pierce is busy working with other managers evaluating the products and businesses making up their company. Paul is engaged in ________.<br \/>a. defining the company&#8217;s mission statement<br \/>b. preparing a business portfolio<br \/>c. portfolio analysis<br \/>d. marketing planning<br \/>e. marketing control<\/p>\n<p>Section 2: Shorter Answer (must answer all):\u2013 10 marks<\/p>\n<p>1)\u00a0Define the primary target market of the advertisement below using multiple segmentation variables. (3 marks) (This is an advertisement on Saskjobs.ca website, a website that lists jobs available in Saskatchewan.)<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Demographic- Younger business professionals (male or female)<br \/>Geographic- Likely outside of the province- centres such as Calgary, Edmonton, Winnipeg<br \/>Psychographic- want to have more of a relaxed lifestyle (enjoy sports or leisurely time)<br \/>Behavioural- don\u2019t want long commutes to work anymore (The \u201cdrive\u201d in Saskatchewan is so short, you have time in the morning to play a round of golf.)<\/p>\n<p>Looking to have 3 of the above variables named (0.5 mark) and explained (0.5 mark) for 3 marks total<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>2)\u00a0Describe 3 of the biases that can occur when conducting market research by telephone. (3 marks)<br \/>\u2022\u00a0Demographic skew (older, lonely women tend to answer)<br \/>\u2022\u00a0People do not have land lines (more likely to have cell phones)<br \/>\u2022\u00a0Interviewer bias- can skew or lead the answers<br \/>\u2022\u00a0People lie on the phone (to look better or to give the answer they think the interviewer wants to hear)<br \/>\u2022\u00a0People think it is telemarketer vs market research- don\u2019t answer or hang up<\/p>\n<p>Want 3 of the above (explained)- 1 mark each for 3 marks total<\/p>\n<p>\u00a0<\/p>\n<p>3)\u00a0BCOS Model is the theory describing consumer behaviour as it relates to non-profits. What does the acronym (BCOS) stand for and explain? (4 marks)<br \/>\u2022\u00a0Benefits- benefits or pros of partaking in the action (such as saving 3 lives)<br \/>\u2022\u00a0Costs- costs associated with the action (ex. Time or money)<br \/>\u2022\u00a0Others- using peer pressure\/others to encourage\/motivate you to partake in the action<br \/>\u2022\u00a0Self-efficacy- enabling you to continue the action (ex. Recycling bins everywhere so it is easy for you to recycle)<\/p>\n<p>Marking: 0.5 mark to name, 0.5 mark to explain, 4 in total, so 4 marks in total<\/p>\n<p>Section 3: Choose any 3 out of 4 of the following questions (5 marks each- 15 marks)<\/p>\n<p>1)\u00a0When new Coke was introduced to the marketplace, consumers were not happy. Consider the steps in New Product Development Process, what are they and what step(s) did Coca-Cola not consider or not pay enough attention to?<br \/>1.\u00a0Idea generation<br \/>2.\u00a0Idea screening<br \/>3.\u00a0Concept development and testing<br \/>4.\u00a0Market analysis<br \/>5.\u00a0Business case<br \/>6.\u00a0Prototype development<br \/>7.\u00a0Test marketing<br \/>8.\u00a0Commercialization<br \/>Coke likely missed out on either steps 3 or 7- conducing market research to determine consumers\u2019 perceptions. <br \/>\u00a0<br \/>Marking: 0.5 marks for each of the 8 steps (4 marks total), 1 mark for indicating what Coca-cola may have missed and why (0.5 mark name, 0.5 mark explain) for 5 marks total<br \/>2)\u00a0New Balance athletic shoe company has a difficult problem- how to compete in the highly competitive athletic shoe market against such industry giants as Nike and Reebok. The company does have certain advantages, such as it makes a quality product, has a good reputation with distributors, and is the only athletic shoes that offers width sizes as well as length sizes, that it hopes will meet the challenges of the industry giants. Your job as a strategic planning consultant is to formulate a market-coverage strategy for New Balance. You have three options- undifferentiated marketing, differentiated marketing, and concentrated marketing. Choose one of these methods and support your choice with a logical explanation. (What should you consider when selecting a strategy?)<\/p>\n<p>New Balance should go with Niche (concentrated) or Differentiated <br \/>Product variability- if product has variability (differences) better to be niche or differentiated<br \/>Market variability- consumers have different tastes- so better to be niche or differentiated<br \/>Competitors\u2019 strategy- competitors are differentiated or undifferentiated, so New Balance needs to be more specific<br \/>Company resources- newer company, less resources- be more focused such as Niche or differentiated<br \/>Stage in product life cycle- Newer company, earlier stage, typically niche or differentiated then<\/p>\n<p>1 mark to name (niche or differentiated) and 1 mark for each point explaining (up to 4 marks) (0.5 marks marketing term, 0.5 mark explanation) for 5 marks total<\/p>\n<p>\u00a0<\/p>\n<p>3)\u00a0Consider the factors influencing consumer behavior. What are the overlying factors (name all four), and what do you believe is (are) the key factor(s) influencing in the article below (indicate sub-factors)? Name and explain.<\/p>\n<p>Nova Scotia lights up new anti-smoking campaign Matt Semansky<\/p>\n<p>The Nova Scotia government\u2019s Department of Health and Wellness has launched an advertising campaign that highlights the dwindling number of young people who smoke cigarettes.<\/p>\n<p>The campaign includes television and cinema ads, as well as a website and street-level executions developed by Halifax agency Extreme Group. The television and cinema spots both depict young adolescents whose attempts at goofing off are disrupted by the lack of a lighter. In one ad, a boy positions himself to ignite his own flatulence but is unable to procure a lighter from any of his friends. In the other spot, a teenager prepares to light a rocket in his backyard, only to find that no one has a lighter handy. <br \/>Both spots conclude with the superimposed copy, \u201cHardly anyone smokes anymore,\u201d followed by a throw to the 15andfalling.ca website. The url refers to results from the 2009 Canadian Tobacco Usage Monitoring Survey, which indicated that only 15% of Canadian teens smoke. <br \/>\u201cWe discovered that most teens think a lot more people smoke than actually do, and because of that they think it\u2019s acceptable,\u201d said Shawn King, vice-president and chief creative officer at Extreme Group. \u201cWhen we found out that 85% of teens don\u2019t smoke\u2014which means only 15% of them do\u2014and fed that back to the target, they were shocked.\u201d<\/p>\n<p>Steve Machat, manager of tobacco control, Nova Scotia Department of Health and Wellness, expects the campaign\u2019s humour and focus on social norms to make an impact with teens. <br \/>\u201cIt\u2019s unconventional, compared to campaigns that we\u2019ve seen in other jurisdictions where they emphasize themes that really have nothing to do with the target population, like the dark, unhealthy lung or all those fear tactics,\u201d said Machat.<\/p>\n<p>Extreme Group also developed 9-ft. dinosaurs out of ashtrays, museum-style artifact boxes containing smoking paraphernalia, and spray-painted silhouettes of smokers that disappear over time. This collateral\u2014all of which, King said, was designed to depict smoking as an antiquated habit\u2014has been placed near schools, in malls and in other high-traffic areas in the province.<\/p>\n<p>4 overlying factors: (0.5 marks each for 2 marks total)<br \/>\u2022\u00a0Cultural<br \/>\u2022\u00a0Social <br \/>\u2022\u00a0Personal <br \/>\u2022\u00a0Psychological<br \/>In article: <br \/>Culture\/subculture<br \/>Social- reference groups<br \/>Personal- age and also personality<br \/>Psychological- believe that others are smoking<\/p>\n<p>(they may have a few others)<\/p>\n<p>Name and explain 2\u00a0 (0.5 to name, 1 mark to explain- 1.5 marks each)<\/p>\n<p>\u00a0<\/p>\n<p>4)\u00a0Consider macro and micro environmental forces. Which forces are seen in the following article? Name and explain 3 (in total- could be all macro, all micro, or a mix of the 2).<br \/>PEI expects tourism boost from Come Dine With Me<br \/>January 11, 2012\u00a0 |\u00a0 Canadian Press\u00a0 |\u00a0<\/p>\n<p>The Prince Edward Island government hopes a menu of hit TV shows will help deliver new customers to the province\u2019s doors in the weeks and months ahead.<\/p>\n<p>Fresh on the heels of international exposure from Will and Kate in 2011 and Regis and Kelly in 2010, Corus\u2019 W Network has announced its top-rated show Come Dine With Me Canada is going to Prince Edward Island.<\/p>\n<p>The P.E.I. government is spending $35,000 to $40,000 to help cover the costs of taking the show out of Toronto, where it is normally taped.<\/p>\n<p>Tourism Minister Robert Henderson said the province\u2019s move means an audience of more than a million viewers will get a taste of what Prince Edward Island has to offer as a \u201cpremier tourism destination.\u201d<\/p>\n<p>Come Dine With Me Canada is a half-hour series that follows five strangers as they compete to throw the perfect dinner party for their fellow amateur chefs.<\/p>\n<p>The program is the highest-rated lifestyle show in Canada, averaging 1.4 million viewers every week.<\/p>\n<p>Producers from the show will meet 20 of the best candidates mid-February in P.E.I. That will then be dwindled down to either five or 10.<\/p>\n<p>The show will be taped over the summer and will feature scenic shots from across the Island.<br \/>It will then air in the spring of 2013.<\/p>\n<p>Macroenvironment<br \/>Cultural- Canadian culture- watch television, interested in Will and Kate, etc, highest rated lifestyle show in Canada<br \/>Economic- tourism is important to the province in terms of economic stability, want to encourage more tourism<br \/>Political- politics is playing a role, government recognizing importance of tourism to local economy<br \/>Natural- showing off natural environment, beauty of PEI<\/p>\n<p>Microenvironmental<br \/>Government Publics- stepping in and playing a role<\/p>\n<p>Students may have a few others.<\/p>\n<p>Marking: 1.66 marks each (for 3 named and explained)<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Introduction to Marketing 204 University of SaskatchewanEdwards School of BusinessMidterm Examination \u00a0 \u00a0 Section 1: Multiple Choice- 25 marks Choose the best answer; circle the corresponding letter (under correct number) on the OPSCAN sheet (using a pencil). 1)\u00a0 ________ are groups to which an individual wishes to belong, as when a teenage hockey player [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-10448","post","type-post","status-publish","format-standard","hentry","category-homework-help"],"_links":{"self":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/10448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/comments?post=10448"}],"version-history":[{"count":0,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/posts\/10448\/revisions"}],"wp:attachment":[{"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/media?parent=10448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/categories?post=10448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assignmenttutors.net\/blog\/wp-json\/wp\/v2\/tags?post=10448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}