Global Expansion Strategies

In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read a case study about Starbucks’ expansion into the Indian market (p. 413 in the textbook) and then respond to, and make decisions, based on the following questions:

1. What inspired Starbucks to venture in to India? What were some of the company’s early concerns and other obstacles?
2. How would you describe Starbucks’ approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for the Indian market?
3. Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present? What conflicts occurred and how were they resolved?
4. Now, assume the role of the Director of Starbucks’ Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships. Describe the opportunities, benefits, and concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.

Your well-written paper should meet the following requirements:

• Your essay is required to be 8 pages in length, which does not include the title page and reference pages, which are never a part of the content minimum requirements.
• Your essay is required introduction, body and conclusion.
• Support your submission with course material concepts, principles, and theories from the textbook and at least 5 Reference three of them are scholarly, peer-reviewed journal articles.
• Use University academic writing standards and follow APA style guidelines.
• It is strongly encouraged that you use your own words with ZERO plagiarism in the content.
• Sperate heading or subtitle for each part to be easy to follow you answer.
• Review the Critical thinking grading Rubric to see how you will be graded for this assignment.