Marketing case analysis 1.5-2 pages

Please read the attached case for this E-commerce company in India, and answer the following questions separately:

-What is the TECHNOLOGY potential of the industry in which FirstCry is operating?

–What is the SOCIAL potential of the industry in which FirstCry is operating?

Please also take reference online and watch this 5-min video: https://www.youtube.com/watch?v=t4iFpHFzFpA 

The length of paper is 1.5-2 pages. Due within 24 hours.