Website Analysis

Nancy is a 26-year-old software engineer who works for a local company in Seattle. She is quite familiar with the IT industry and takes interest in involving herself in its evolving nature. This implies that her field requires much dedication and attention which doesn’t leave much time for many extracurricular activities and hobbies. Nancy often has unconventional work hours that make it difficult for her to consistently plan and prep her meals accordingly which has affected her diet and work ethic. She has found a way however to spoil herself and take on the interest of trying local restaurants on the go. As an open and social young lady, she often challenges her apprehensions by trying new things for growth and adventure. This has motivated her to expand her palate with the restaurant menu online.
Nancy enjoys exploring the website as a way of getting the feel of the menu along with the visuals and ingredients so as to cater to her preferences and diet. However, she has noted that this can be a time-consuming process as the various options often leads to decision fatigue as there is not enough information to locate the restaurant and review each meal. As an employee who needs a system that caters to her demanding lifestyle, so she would often look into the to go menus along with the scheduling process of food collection. This scheduling often depended on the food availability, current demand, and time it took to get it done which resulted in an indeterminate timing process that didn’t fit her lunch schedule. On days where she placed an order, she would be left in uncertainty as the website would not give regular and concise feedback on the state of her order. On days when she has a limited amount of time, she is often frustrated with the navigation process of accessing the menu and making an order. The procedure can be tedious as it is not personalized to her regular orders, nor does it give her recommendations or convenient replacements on her order.
The website does not provide a food delivery option which is often discouraging for her to make orders on days where it’s time consuming to collect. She does however have an occasional roster with her colleagues on their less busy days to collect the food whenever they all order from the website. As a tech savvy individual, Nancy understands the value of time and resources alongside customer experience which nurtures her high expectation of online service delivery. She enjoys the convenience the system provides and looks forward to any improvements that accommodate outliers like her.
This scenario is key for requirement construction as it emphasizes the importance of customer experience in order to assess needs that could be overlooked in the development process. This particular user helps bring attention to aspects of the website like the need to provide accessibility in navigating the menu as that makes the process time consuming and confusing for the user which could deter them from using the service. It also helps plant to find convenient alternatives for users to make, adjust and receive orders placed without too much demand on their resources. The need for regular feedback and transparency was also emphasised in the user scenario.