Case Study “Swim, Lift, Play—but also donate”

Read the Chapter Case Study “Swim, Lift, Play—but also donate: Using marketing research to redefine the YMCA” from Chapter 10 “Marketing Research” Page: – 323 given in your textbook/E-book – “Marketing” (7th ed) by Dhruv. Grewal and Michael Levy (2020) and answer the following Questions:

Assignment Question(s):
⦁ What kinds of market research has the Y conducted? Explain.
⦁ Which questions has the Y sought to answer with each different type of market research it has conducted?
⦁ Who are the main stakeholders that the Y is attempting to reach with the information it has gained through its market research?
⦁ Are there other types of market research that the Y could conduct in the future to answer other important questions? Give some examples of both the questions it still faces and the research methods it could use to answer them.