Analysis of a New Social Marketing Campaign

Propose a marketing plan for a new social marketing campaign in your country. Research in appropriate detail to present a realistic social marketing plan. (500 words, +/- 10%).

Question 2 (100 marks / 60% weighting)
Based on the marketing plan you proposed, assess your social marketing plan and analyze & evaluate the social marketing mix (i.e. the 4 Ps) that is implemented in the selected social marketing campaign